Month: September 2020

Updated regulations for PR practitioners outlined in CIPR’s new Influencer Marketing Panel guides

Stuart Mitchell

Three new skills guides from the Chartered Institute of Public Relations (CIPR)’s Influencer Marketing Panel have been published today and include details of updated regulations for PR practitioners.   The three guides – written in consultation with both the Competition and Markets Authority (CMA) and the Advertising Standards Authority (ASA) – are designed to educate and empower PR practitioners to practise influencer marketing legally and ethically in line with the CIPR’s Code of Conduct. The new guides – available to download as PDF’s here – are:  Introduction to Influencer Marketing  PR and Influencer Marketing – the rules and regulators  PRs as Influencers – how…

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PRCA Public Affairs Board announces new Executive Committee

Stuart Mitchell

The PRCA Public Affairs Board has announced the Executive Committee for 2020/21 to fulfil its role of ensuring transparency, enforcing high standards, and promoting a wider understanding of public affairs and the contribution it makes to public life. Led by Chair Liam Herbert MPRCA, Chief Executive Officer, Chelgate the committee includes representatives from Scotland, Wales, and Northern Ireland alongside a representative from the NextGen Public Affairs Group, the immediate past leadership, and individuals from across PRCA Public Affairs Board membership. The full Executive Committee for 2020/21 is below:  Liam Herbert…

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Pringles announces Movember partnership

Stuart Mitchell

Pringles has announced a year-long partnership with leading men’s health charity, Movember, to support with the innovative work it does to encourage men to talk about their mental health. The alliance, kicked off in September, is the first time Pringles has supported a charitable cause in the UK. Commencing with an in-store activation in Tesco, the campaign is positioned around the message ‘Pop, Share, Chat’ and focuses on the way that every can of Pringles can help to start a conversation. The launch activation, consisting of branded point of sale,…

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Frito-Lay and Feed the Children Supplement a Quarter-Million Meals for Students in Underserved Communities this Fall

Stuart Mitchell

Despite the learning environment looking very different this fall, experts predict schools will remain a critical lifeline for many students and families who rely on school meal programs and other daily essentials. To provide some much-needed relief during the COVID-19 pandemic, Frito-Lay has partnered with Feed the Children, a leading nonprofit focused on alleviating childhood hunger, to launch the “Building the Future Together” initiative supporting thousands of students across the U.S. The program will provide shelf-stable food to supplement more than a quarter-million meals and distribute 500,000 pantry staples, school…

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HITRECORD and the ACLU to Collaborate on a Know Your Rights Voter Education Campaign

Stuart Mitchell

HITRECORD, the creative collaboration platform founded by Joseph Gordon-Levitt and Jared Geller, is collaborating with the American Civil Liberties Union on a Know Your Rights public awareness campaign to educate voters on their voting rights leading up to the presidential election on November 3, 2020. The campaign will also share with participants and followers the ACLU’s new vote by mail education tool: aclu.org/voter.  HITRECORD is inviting their community of over 950,000 artists globally to collaborate on a series of social assets and videos that will highlight the voting rights of…

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