Day: 25 October 2020

CAP – Not all conditions are created equal – a significant insight into significant conditions

Stuart Mitchell

The ASA/CAP have released a post called: Not all conditions are created equal – a significant insight into significant conditions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. When running a promotion, the likelihood is that there will be certain terms and conditions which participants need to take into account.  Some of these terms and conditions will be so important to a consumer’s understanding…

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PRCA UK Confidence Tracker: Nine Out Of Ten Leaders Confident About Future

Stuart Mitchell

The relaunched Public Relations and Communication’s (PRCA) UK Confidence Tracker reveals a net positivity score of +85, with nine out of ten PR agency heads and in-house leaders confident about the future of their organisations. This compares with a net positivity score of +71 points in June, when the survey was last undertaken. When the Tracker was launched on 31st March, the net positivity rating stood at +36.   Senior in-house and agency professionals were asked ‘How confident do you feel about the future of your organisation right now?’ PR…

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Covid-hit businesses call for pragmatic approach to secure historic UK-EU agreement – CBI, DMA & trade associations

Stuart Mitchell

The CBI, DMA and 70 other trade associations and professional bodies representing 190,000 businesses and 7 million employees are calling for politicians on both sides to carve a path towards a deal. Sectors from automotive to aviation, chemicals to creative industries, and farming and food to pharmaceuticals – are united: securing a quick agreement matters greatly for jobs and livelihoods. Clarity on an ambitious deal will turbo charge business preparations and increase confidence in the U.K. as a place to invest. Crucially, it will also help ease the sustainable implementation of…

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alva launches ESG Intelligence solution

Stuart Mitchell

alva, the Connected Intelligence company, has launched its Environmental, Social and Governance (ESG) solution, ESG Intelligence, providing unparalleled insights for companies grappling with the new post-Covid dynamics of stakeholder capitalism. Sustainability and ethical issues have never had a greater impact on corporations – thanks to Covid-19 and Black Lives Matter creating a chaotic environment for businesses, alongside longstanding concerns around everything from palm oil and carbon footprints to workers’ rights and executive pay. By proactively monitoring their ESG profile, companies can quickly identify emerging risks before they become material, while…

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British Heart Foundation charity shops team up with Depop

Stuart Mitchell

British Heart Foundation charity shops have partnered up with fashion marketplace app, Depop to reach a new audience of sustainable fashion lovers and have swiftly become a top seller on the platform. Following a successful trial, we are set to accelerate our partnership with fashion marketplace app Depop, to help raise vital funds for research into heart and circulatory diseases and reach a new shopping community.  Since launching the British Heart Foundation’s (BHF) Depop account, our preloved items have proved extremely popular with the channel’s style savvy community, who by shopping our selection of quality secondhand items, have already helped us become top sellers on the…

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