Month: October 2020

CAP – Break the habit, not the Code – Stop-smoking aids

Stuart Mitchell

The ASA/CAP have released a post called: Break the habit, not the Code – Stop-smoking aids. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2012, ‘Stoptober’ is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. ‘Stoptober’ is based on the insight that if someone can stop smoking for 28-days, they are five…

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Lenovo’s New Realities Project Features 10 Groundbreaking Young Women Changing the World Championed by United Nations Foundation Initiative Girl up and Filmmaker Ava DuVernay

Stuart Mitchell

Lenovo, championed by Girl Up, the gender equality initiative of the United Nation Foundation (UNF), and filmmaker Ava DuVernay, launches New Realities – a dynamic artistic project celebrating women who are using technology to showcase global social issues and empower empathy. New Realities features immersive, first-person cinematic experiences that give a voice to difference-making women in 10 markets around the world during a time of global upheaval in the COVID-19 pandemic and ahead of International Day of the Girl (celebrated on Sunday, October 11). The project comes off the heels…

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Yellowbrick Donates Ad Space to Black Girls CODE

Stuart Mitchell

Hybrid cloud data warehouse company Yellowbrick Data today announced that it is donating advertising space to Black Girls CODE (BGC). The advertising space is in out-of-home placements around the San Francisco Bay Area, including bus stops, the Caltrain station, and hundreds of bus placements throughout San Francisco and San Mateo Counties. These placements are designed to raise awareness of BGC at a critical time in society and during a period of high investment and high growth expectations at BGC itself. “Our vision for Yellowbrick is much more than creating breakthrough…

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Sodexo Stop Hunger Foundation Donates $1 Million to Food Banks Across the U.S.

Stuart Mitchell

The Sodexo Stop Hunger Foundation announced today that a donation of $1 million from Sodexo’s global Stop Hunger Endowment Fund was distributed to 27 food banks during Hunger Action Month. Areas included Atlanta, Baltimore, Chicago, Los Angeles, Louisville, KY, New York City, Washington, and more. As a result of the pandemic, Feeding America reports that more than 54 million people may experience hunger, assistance from food banks has increased by 50 percent, and 8 billion meals will be needed to meet the increased demand. “We could not be prouder of…

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Clinton Foundation and Verizon Partner to Promote Student Social Impact Innovation

Stuart Mitchell

The Clinton Foundation and Verizon announced a new partnership to help college students develop leadership skills and to inspire them to create innovative, high-quality social impact projects. Through the Clinton Global Initiative University (CGI U) program, Verizon will help college students develop solutions that address social issues with the support of specialized curriculum and programming, as well as access to experts in technology and innovation. These resources will be available to all CGI U students for one year and have a specific focus on engaging students at Historically Black Colleges…

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