Day: 9 November 2020

Bacardi First In Fight Against Plastic Pollution With 100% Biodegradable Spirits Bottle

Stuart Mitchell

Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023. The new 100% biodegradable bottle will replace 80 Million plastic bottles – 3,000 tons of plastic – currently produced by Bacardi across its portfolio of brands every year. This revolutionary move by Bacardi is possible thanks to its close collaboration with Danimer Scientific, a leading developer and manufacturer of biodegradable products.…

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Unilever’s former chief sustainability officer appointed Chair of Xampla

Stuart Mitchell

A FORMER board member of one of the world’s biggest companies and White House climate change advisor has joined a Cambridge University start-up making plastic from peas.    As Unilever’s Chief Sustainability Officer Jeff Seabright is credited with turning one of the world’s largest multi-nationals into a leader in sustainability. But he has gone from leading the sustainability operations of a company with an annual turnover of £50bn across 155,000 staff in 190 countries and 400 household name products, to a company with no sales, no products and 10 staff. Mr…

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UltraBOOST DNA LOOP Launches To Public As ‘Made To Be Remade’ Running Shoes Come To Creators Club Week

Stuart Mitchell

In April 2019, 200 creators around the world were involved in the first closed trial process, taking possession of adidas Gen 1 UltraBOOST DNA LOOP running shoes, wearing and then returning them to be reborn as well as providing valuable feedback on the design and process.  In November 2019 the first Gen 2 UltraBOOST DNA LOOP running shoes were produced and included recycled TPU from the Gen 1 pairs. Again, the 200 creators were asked to put the shoe through its paces to provide feedback that would help get adidas ready to take the revolutionary concept…

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Electrolux presents vacuum cleaner made of 100% recycled and reused materials

Stuart Mitchell

Electrolux takes a new important step on the journey towards circularity with a prototype for change. Together with Stena Recycling, Electrolux has developed a vacuum cleaner made of 100 percent recycled and reused materials. The plastic and components originate from consumers electronic products, such as used hairdryers, vacuum cleaners and computers. The project addresses some of today’s key recycling challenges while exploring circularity in household appliances. More than 400 million metric tons of plastic are produced globally every year, but less than 12% of this comes from recycled materials. Therefore…

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PRCA Americas Forum to explore ‘Influence in the COVID-era’

Stuart Mitchell

The PRCA has revealed that its inaugural full-day PRCA Americas Forum – Influence in the COVID-era – will take place on 10th December 2020. The Americas Forum is headlined by speakers from leading global organisations, including LinkedIn, H+K Strategies, Unilever, and Golin. The event – which spotlights the changing nature of influence in 2020 – will showcase the organisations and PR professionals demonstrating best practice in behavioural science, influencer relations, measurement and corporate leadership. The Conference is ideally suited to globally-minded practitioners eager to stay ahead of industry trends and understand the…

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