Month: November 2020

Clear Channel partners with Pocc to share the Stories That Made Britain Great

Stuart Mitchell

Clear Channel has partnered with Pocc (People of Culture Collective), a creative network making cultural impact, to showcase their brand-new campaign across digital Out of Home sites nationwide. The tagline “Making Britain Great Since…” emblazons Pocc’s newest campaign, created to counter the mainstream narrative of the immigrant story and put the many contributions that generations of ethnically diverse Britons have made centre-stage. Ideated and created from within the Pocc community, the integrated campaign has been brought to life through the network and connections of the group’s own members. Whilst culture…

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CAP – Savings claims and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called: Savings claims and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Consumers are often looking for a great deal at this time of the year and with Black Friday around the corner and Christmas on its way, it’s important that advertisers ensure their promotional savings claims don’t mislead consumers. By following these top tips,…

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Kallø inspires scratch cooking creativity with BOSH! and Tasty collaborations

Stuart Mitchell

Kallø, the organic stocks and rice cake brand owned by Wessanen UK, is partnering with the UK’s bestselling vegan authors BOSH! and BuzzFeed’s Tasty, to showcase its leading, organic stocks range with easy-to-follow recipes. The new campaign aims to show consumers that super-tasty food doesn’t need to be complicated and that quality ingredients deserve to be paired with quality stock. It will reinforce the fact that Kallo stocks only contain carefully selected organic, good, honest ingredients – with no added artificial colours, flavours or preservatives. Launching earlier this month, and…

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REI commits to halve emissions by 2030

Stuart Mitchell

For 82 years, REI has fought for life outdoors. They have prioritized environmental and climate action, and invested in public lands in order to assure access to the outdoors for generations to come. Despite the outdoor community’s efforts, the climate crisis remains the greatest existential threat to our future. REI Co-op and their members see its very real impacts all around us, hitting ever-closer to home. It’s beyond time to take more holistic, concerted action.   At the co-op, they are committing to carbon neutrality, starting with 2020’s operations. They’re also…

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#TheseClothes Are Changing The World – Lost Stock Launches Multimedia Campaign to Highlight the Power of Clothes

Stuart Mitchell

Lost Stock, the impact clothing box business, launched in response to retailers cancelling completed lines due to Covid-19, has launched a multimedia advertising campaign in the run up to the golden retail quarter – asking consumers to harness the power of clothes to do good.  The #TheseClothes campaign showcases the impact that clothing bought from Lost Stock has made in supporting the garment workers and factories impacted by brands cancelling billions of dollars worth of clothing orders. This impact is highlighted alongside images of the clothes received by consumers all…

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