Year: 2020

Lin the Pangolin Wants Your Help Combating Pangolin Trafficking

Stuart Mitchell

The mammal most threatened by wildlife trafficking is one that many have never heard of, at least not until earlier this year: the pangolin.  World Wildlife Fund (WWF) has collaborated with Arnold, a creative agency supported by a coalition of fellow Havas Group agencies, to find a unique way to raise awareness of this threatened species and the issue of illegal wildlife trade. The #SaveThePangolins campaign introduces an animated and ambitious pangolin named Lin, who wants to star in a movie so she can raise awareness around the endangerment of…

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Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens Sign Amazon’s Climate Pledge

Stuart Mitchell

Amazon and Global Optimism announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040—a decade ahead of the Paris Accord’s goal of 2050. These new signatories to The Climate Pledge agree to: Measure and report greenhouse gas emissions on a regular basis; Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies; Neutralize any remaining emissions with additional,…

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Asda Becomes the First UK Retailer to Launch Ambient Vegan Aisle

Stuart Mitchell

From the 21st September Asda has become the first UK supermarket to launch a vegan destination in store with two bays entirely dedicated to plant-based products. With research* showing that 17% of UK households are reducing their meat intake or following a plant-based diet, Asda will launch over 100 new lines, with market-leading prices across a dedicated vegan area. With searches for vegan lines up 275% since 2019 on asda.com, the retailer has invested in launching vegan aisles across 359 Asda’s stores which will consist of one bay of savoury…

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Whole Planet Foundation Launches Annual Poverty Is Unnecessary Project

Stuart Mitchell

This October, Whole Planet Foundation celebrates its global impact on poverty and the partners who further its mission. In 2005, Whole Foods Market launched Whole Planet Foundation, its non-profit dedicated to global poverty alleviation through microcredit in communities around the world where the company sources products.  The Poverty is Unnecessary Project spotlights Poverty is Unnecessary Fund supplier partners who collectively are committed to donating $250,000 and culminates in the foundation’s signature Annual Benefit and Auction via an online format.  For the first time, you can join Whole Planet Foundation’s Party with…

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The Big Stitch is back and challenging the nation to get crafty

Stuart Mitchell

During lockdown, many members of the public have been busy picking up new crafty hobbies, from upcycling furniture to giving a well-loved T-shirt an overhaul. Now, having launched on 1st October for one month, The Big Stitch is encouraging shoppers to pop to their nearest British Heart Foundation (BHF) charity shop, buy an item and use their skills and creativity to give it a new look. With 540 clothes shops nationwide, our shops are full of amazing preloved finds that can easily be adapted to suit personal style. From fraying and tasselling to adding decorative items, simple basic sewing skills can add a touch of…

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