Year: 2020

Revenues down by a third ahead of key holiday season

Stuart Mitchell

Despite announcements of additional government support and positive early signs on a variety of potential vaccines, businesses concerns rise ahead of a challenging holiday season. The latest figures from the ongoing ‘Coronavirus – The Impact on Business’ survey – conducted by the Data & Marketing Association (DMA) – suggest the optimism felt over the summer months may have dissipated slightly. The estimates of revenue decline amid the pandemic had improved over the summer, from a low of almost half (-47.2%) in May to around a quarter in September (-27.9%). However,…

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CuleM Watches announces mission to set a new, sustainable standard for the luxury watch industry

Stuart Mitchell

CuleM Watches, which produces Swiss made, automatic GMT watches with designs inspired by the world, have launched a bold pledge to set a new sustainable standard for the luxury watch industry. From now on, at least 3% of sales will be donated to conservation and humanitarian causes, enabling watch-lovers to protect the planet through their timepiece. Through its new partnerships with Rainforest Trust and Ecologi, announced today, CuleM has protected 65 acres of tropical rainforest and planted an extra 10,000 trees, to create a CuleM Forest. For every watch sold,…

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$63bn removed from the global advertising market in 2020 due to the impact of COVID-19

Stuart Mitchell

Global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn this year, led by sharp cuts in investment among the automotive, retail and travel & tourism sectors as a result of the COVID-19 outbreak finds WARC, the global marketing intelligence service.  The new projections, based on data from 100 markets worldwide, represent a downgrade of 2.1 percentage points compared to WARC’s previous global forecast of -8.1% made in May. It will take at least two years for the global ad market to fully recover, with…

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The Estée Lauder Companies Reaches Milestone Climate Goals – Net Zero, RE100 – and Sets New Science-Based Targets

Stuart Mitchell

The Estée Lauder Companies (ELC) has announced that it has achieved Net Zero emissions and sourced 100% renewable electricity globally for its direct operations, reaching the target it set on joining RE100. Building upon this achievement, the company has also met its goal to set science-based emissions reduction targets for its direct operations and value chain, positioning the company to take even more decisive action against climate change in the coming decade. “Today’s announcement signals a new level of ambition and dedication to climate action for The Estée Lauder Companies.…

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IKEA takes important steps towards a more sustainable chicken supply chain including significant milestones for better chicken welfare

Stuart Mitchell

During spring 2021 the majority of the IKEA stores will start to offer chicken that lives up to the first important milestones defined in the IKEA Better Chicken Program.  That includes all IKEA stores in China and majority of the stores in Europe and North America. The rest of the IKEA stores will follow in 2022. IKEA is working towards supporting more sustainable animal agriculture, through the IKEA food Better Programmes. The Better Programmes frame the IKEA food global vision for more sustainable animal agriculture for all major species in the IKEA…

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