Year: 2020

General Mills joins Marcus Rashford’s Child Food Poverty Task Force

Stuart Mitchell

General Mills, the leading global food company, announces its latest move to #endfoodpoverty by signing up to support Marcus Rashford’s Child Poverty Task Force. By joining the Task Force, General Mills stands shoulder to shoulder with its industry peers in supporting policy recommendations designed to keep child food poverty at the top of the government’s agenda. Backing this campaign means supporting the three main policy recommendations in the National Food Strategy: Providing meals to an additional 1.5 million children aged between seven and 16 year via the expansion of free…

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Brand reputation remains number one priority for marketers as lockdown restrictions ease

Stuart Mitchell

A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19. Six in ten marketers rank this as their number one priority, in contrast to discounts and promotions which came bottom of the list. The communication of employee and public safety messages came in at number two.   Online sales were the highest ranked of sales promotional strategies, emerging as a top priority for 15% of marketers. Offering discounts and promotions to increase product sales and footfall was a…

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MullenLowe Group Launches #MLGTees4Seas For World Octopus Day

Stuart Mitchell

In honour of World Octopus Day, global marketing communications network, MullenLowe Group has created a limited-edition collection of clothing, #MLGTees4Seas to raise awareness of plastic pollution.  The clothing will be sold exclusively online for eight days from the 8th October 2020. All profits will be donated to non-profit organisation, Plastic Oceans International, so people can make a contribution to saving our oceans and the marine life within them.   #MLGTees4Seas can be purchased here and will be available online only from the 8th October to 16th October.  Last year for World Octopus Day, MullenLowe Group created a bespoke arcade game, ‘Coral Greef’ where players…

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Amcor Joins U.S. Plastics Pact to Advance Circular Economy Goals in the United States

Stuart Mitchell

Amcor has announced it has joined the U.S. Plastics Pact, a collaborative, solutions-driven initiative to create a path forward to a circular economy for plastics in the United States by 2025. The U.S. Plastics Pact is focused on four ambitious goals intended to drive significant systems change by unifying diverse cross-sector approaches, setting a national strategy, and creating scalable solutions. The first North American Pact of its kind, the U.S. Plastics Pact is a collaboration led by The Recycling Partnership, World Wildlife Fund (WWF), and Ellen MacArthur Foundation. The U.S.…

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Sun Life engages with NAACP Legal Defense Fund and the Smithsonian National Museum of African American History & Culture to support voter and educational initiatives

Stuart Mitchell

As part of Sun Life’s larger global efforts to combat racism and support organizations actively fighting for equality, Sun Life U.S. will be working with two organizations on the frontlines of promoting and fighting for racial justice and equality. Sun Life has partnered with the NAACP Legal Defense and Educational Fund, Inc. (LDF) and More Than a Vote, to support the nonpartisan “We Got Next” campaign aimed at voter education and recruiting young people to serve as poll workers in vulnerable Black communities across the nation during the 2020 general…

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