Year: 2020

Kraft Heinz Names Global Media Agency Partners to Support Company’s Consumer-Centric Focus

Stuart Mitchell

The Kraft Heinz Company has announced that following an intensive competitive review, the company has chosen two agencies to support its media planning and buying around the world. Four media agencies participated in this eight-month global review. Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International* Zones. Carat also will take the lead agency role in developing global projects and capabilities with the company’s Amsterdam-based Global Media team. While the incumbent Starcom Worldwide has handled all the…

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Subaru of America, Inc. Releases Second Annual Corporate Impact Report

Stuart Mitchell

Subaru of America, Inc. has released its second annual Corporate Impact Report. The report details the automaker’s commitment to its customers, commitment to the communities in which Subaru employees live, work, and serve, and commitment to upholding its core values, each and every day. “As we reflect back on 2019, I’m proud of how the Subaru of America family continued to live out our Love Promise,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “This annual report provides us with a platform to engage, learn, and…

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Channel 4 launches its Black, Asian & minority ethnic-led Indie accelerator

Stuart Mitchell

Channel 4 has launched its BAME-led Indie Accelerator – an innovative new approach to working with more production companies where the main shareholders, the leading decision makers or the creative leaders comprise those from a Black, Asian and minority ethnic background. In a two-year partnership with The TV Collective – an organisation founded by Simone Pennant MBE, which aims to connect BAME workers to paid opportunities in the media industry – Channel 4 will run this initiative twice over the next two years as part of a long-term strategic plan to…

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The One Club Names First Class of 15 Black Creatives

Stuart Mitchell

The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, has announced the first-ever group of 15 talented students accepted into the East Coast fall session for ONE School, a free portfolio program for young Black creatives. Students were selected based on their raw creativity, passion and commitment so as not to discourage those with no prior knowledge of advertising.   The inaugural class for ONE School East, starting September 8, are Trey Alston, Van Leigh Armer, Trey Bradley, Elizabeth Culton, Nicole Francois,…

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Climate Neutral certified 145 brands in its first 12 months

Stuart Mitchell

Climate Neutral has made impressive strides this year combating carbon emissions, even amidst a global pandemic and turbulent economy. In the past 12-months, Climate Neutral certified 145 brands, offsetting more than 200,000 tonnes of CO2. Climate Neutral is a 501(c)(3) nonprofit focused on generating positive change in corporate carbon responsibility, helping businesses measure and offset their carbon footprints to net-zero. The  Climate Neutral Certified consumer-facing label indicates that a brand has taken action to curb its greenhouse gas emissions, effectively creating a much-needed universal standard for corporate carbon responsibility and a…

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