Year: 2020

Timberland Pledge to Plant 50 Million Trees Supports the Launch of 1t.org’s US Chapter

Stuart Mitchell

Timberland has long been a fan of trees. While the brand’s logo has been a tree, since its founding in 1973, the connection runs deeper than that. Because of the many environmental, social, and economic benefits of trees, Timberland has planted over 10.7 million trees worldwide since 2001. Last September the global outdoor lifestyle brand pledged to plant an additional 50 million trees by 2025. And now, Timberland is proud to apply that pledge to support American Forests and the World Economic Forum’s launch of the US Chapter of 1t.org…

Read More

1 In 4 Gen Z Employees Have Sought Mental Health Help Since Beginning Of Pandemic – Marketing in the time of Covid-19

Stuart Mitchell

The coronavirus pandemic has impacted the professional and personal lives of millions of U.S. employees, causing a significant portion to seek help for their mental health. According to a new report from MetLife’s 18th annual U.S. Employee Benefits Trends Study, Gen Z employees were three times more likely than all other employees to have sought professional help for stress, burnout or other mental health reasons since the beginning of the pandemic. Contributing to workers’ mental health concerns is virtual fatigue, with work and personal lives often reduced to screen-to-screen interactions…

Read More

Goldman Sachs 10,000 Small Businesses and MetLife Foundation Partner With Leading Pro Bono Expert Taproot Foundation to Support Small Businesses

Stuart Mitchell

In response to the dire economic challenges presented by COVID-19, Taproot Foundation, a national nonprofit that connects organizations with volunteers sharing their professional expertise pro bono, today announced it will open its online volunteer matchmaking program to small businesses in need of professional consulting support. Taproot Plus for Small Business is made possible in part by support from MetLife Foundation and Goldman Sachs 10,000 Small Businesses. Taproot Plus, Taproot’s open-access online platform, launched in 2015 and has since directed over $35 million worth of pro bono services to organizations in need. Through Taproot Plus…

Read More

Pizza Hut and First Book Launch Collection of Antiracism Resources for Educators

Stuart Mitchell

Pizza Hut and First Book has announced the launch of Empowering Educators – a collection of resources developed to provide educators with guidance and actionable steps to create equitable learning environments and navigate conversations about race and racism. They unveiled the initiative during a virtual event, “Empowering Educators: A Convening on Racial Equity in Education,” hosted by American University’s Antiracist Research and Policy Center. The timely launch of these resources comes as the nation seeks to address issues of systemic racism during the COVID-19 pandemic, which has presented additional unprecedented…

Read More

PRSA Announces ICON 2020 Virtual Conference, To Take Place October 26-29

Stuart Mitchell

This year has been, and continues to be, a challenging time for public relations and communications professionals. As PRSA explored options for the safe delivery of an in-person International Conference in Nashville, Tennessee in October, it became increasingly clear that it would not be possible to guarantee social distancing and other safety measures that would be necessary to achieve that desired goal. As a result, PRSA is launching its first fully digital gathering for professional communicators and students of the profession. ICON 2020 will be held Oct. 26-29 and feature…

Read More