Day: 30 January 2021

Kraft Mac & Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup

Stuart Mitchell

Kraft Mac & Cheese, has announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety later in 2021 using the new cup and design. Kraft Mac & Cheese Recyclable Fiber-Based Cup (Graphic: Business Wire) The fiber-based microwavable cup currently being trialed is microwave safe and filled with the same delicious Kraft Mac & Cheese families know and love. In addition, the innovative cup will eliminate the plastic label through new direct print…

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Data & Marketing Association joins Race Equality Matters UK campaign

Stuart Mitchell

The Data & Marketing Association (DMA) can announce a new partnership with not-for-profit organisation Race Equality Matters, which will seek to achieve racial equality in the workplace. A key part of this partnership will see the DMA help fund and support Race Equality Matters’ campaign to empower ethnic minority employees and provide individuals, organisations, and networks with the insight, tools and resources to drive effective action for sustainable change. The DMA joins over 15 UK firms championing diversity that have pledged support to Race Equality Matters in the four months…

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CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

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Ethiopian community shares virtual one-minute lessons in WaterAid campaign

Stuart Mitchell

As the UK returns to lockdown, with children and adults working and learning remotely, international charity WaterAid is offering a series of virtual classes with a difference. The one-minute lessons are taught by residents of Frat, Ethiopia, where WaterAid is working to bring clean water and decent toilets. As a break from a sweaty P.E. session or a Google classroom, viewers of Learn with Frat can discover Ethiopian culture, engage with the community of Frat, and cultivate new language, culinary and leadership skills. School principal Mengistu, who has high hopes…

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WARC Effectiveness Awards 2021, in association with LIONS, are launched

Stuart Mitchell

WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results.  Shining the spotlight on greatness, these awards are unique for being the first to integrate the WARC/LIONS Creative Effectiveness Ladder, a universal framework of the six approaches for using strategy and creativity to drive specific marketing outcomes. It provides a consistent approach and shared language for benchmarking effectiveness globally. Philip Thomas, President, Ascential Marketing Division and Chairman of LIONS,…

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