Month: January 2021

Vattenfall and Kaunis Iron in a new partnership concerning electrified fossil-free mining operations

Stuart Mitchell

Vattenfall AB and Kaunis Iron AB have signed a letter of intent to develop fossil-free and electrified mining operations at the iron ore mine in Pajala. The collaboration means finding business solutions to reduce the need for fossil fuels in the mining operations. Here, future wind power projects such as Käymävaara and Selkävaara can play an important role. “We have high ambitions when it comes to not merely meeting the requirements already in place for sustainability. We have expressed our vision that we will supply the world’s most sustainable iron…

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Top musicians take centre stage at Music Feeds to fight poverty, as Co-op donates £1 million

Stuart Mitchell

Sam Smith, The Blossoms, Fontaines D.C., Newton Faulkner and Flogging Molly will join more than 40 international artists uniting to raise vital funds to fight food poverty, help struggling music acts and entertainment industry workers. Tickets are now on sale for the exclusive two-day virtual festival called Music Feeds which has been organised by ethical retailer Co-op and Everybody Belongs Here, the promoter working to do good in the entertainment industry. Music Feeds will run over two nights on 28 and 29 January 2021, with all net profits being donated.…

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Sinebrychoff now produces its beverages with renewable energy

Stuart Mitchell

The oldest brewery in the Nordic countries, Sinebrychoff, will make its beverages  with 100% renewable energy from 1 January 2021. This will become possible as Sinebrychoff’s partner Keravan Energia fully abandons the use of peat. Also heat recovery at Sinebrychoff plays an important role. Work to limit global warming will continue, as the goal is to make the brewery fully carbon neutral. Keravan Energia has decided to abandon the use of peat by the end of this year. In addition, Sinebrychoff has agreed with Keravan Energia that the production of…

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Mark Ruffalo, National and Local Leaders debut as Superheroes in new campaign to electrify transportation

Stuart Mitchell

What do Avenger Mark Ruffalo, Huron, CA, Mayor Rey Leon, Watts CA leader Mama Linda Cleveland, California Air Resources past Board (CARB) chair Mary Nichols and California Energy Commission Chair David Hochschild all have in common? They are just a few of the superheroes on the screen and behind the scenes of Veloz’ latest Electric For All culture change campaign, “40 million Reasons to Go Electric.” The campaign was previewed at the Clean Energy for America Inaugural Ball.  Launching January 27th, Veloz’s multi-stakeholder, multi-million dollar campaign is the product of…

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Don’t Kill Your Grandma: Social campaign encourages people to follow lockdown rules.

Stuart Mitchell

With COVID numbers on the rise in Canada, and around the world, Toronto-based creative agency Open has launched a social campaign with a simple yet important message: Don’t Kill Your Grandma. The campaign features images of Laura Ashley-inspired fabric and wallpaper patterns: things we typically associate with our grandmothers, and a positive reminder of how much we love them. The headline, in contrast, is reminiscent of on-pack cigarette warnings. The messaging is simple: we love our grandparents and we don’t want to put them at risk with careless and reckless social behavior…

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