Day: 6 February 2021

Gemserv acquires Ecuity to accelerate ‘net zero’ drive

Stuart Mitchell

Professional services firm Gemserv has acquired Ecuity Advisory Ltd as part of its drive to expand services for clients seeking to accelerate the transition to net zero. Ecuity’s extensive expertise in energy, mobility and environmental policy complements Gemserv’s established role as a manager of high-profile projects in the energy and other sectors. The acquisition of the Birmingham-based firm, for an undisclosed sum, will create a combined group with some 220 staff and annual revenues of around £30m. Ecuity has clients across the public and private sectors, including companies serving the…

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CAP – Making responsible ads like clockwork – marketing on TikTok

Stuart Mitchell

The ASA/CAP have released a post called: Making responsible ads like clockwork – marketing on TikTok. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A video-sharing social networking app with in-built video editing tools and a clever algorithm for surfacing relevant content to users, TikTok was launched in the UK in August 2018.  According to YouGov, it is currently the 7th most popular (and 4th most…

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Legacy Collective Announces Campaign to Raise Funding for Mental Health Services in the Black Community

Stuart Mitchell

Legacy Collective, a giving community dedicated to funding nonprofits addressing systemic issues with sustainable, innovative solutions, today announces a giving campaign to raise money for mental health services in the Black community. Funds raised will benefit Breakthrough and Eustress Inc. Donors who would like to give to this cause can do so on the Legacy Collective web site by making a one-time donation to the 100 Campaign. Breakthrough partners with those affected by poverty to build connections, develop skills and open doors of opportunity in East Garfield Park, a predominantly Black…

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The NAACP Partners with Getty Images to Amplify Black Voices

Stuart Mitchell

Getty Images, a world leader in visual communications, is partnering with the NAACP, the largest social justice organization, to amplify and expand the visual narrative of the Black community as it relates to characterizations in media and advertising on a national scale. In the coming months, the civil rights organization will collaborate with Getty Images to elevate the work of photographers, videographers, and illustrators who are telling stories about the Black experience. Additionally, both organizations will develop actionable insights for communicators, marketers, and members of the media to ensure that…

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DHS’ Vice Chairman, Fernando Aguirre, Announces $200 Million Donation to Charities to Support Hospitalized Cancer Children and Their Families

Stuart Mitchell

DHS, a leading private equity, advocacy, and global consultancy firm, announced that this donation, the largest single gift in DHS’ history, will provide housing and family-centered services for pediatric patients and their families during hospital cancer treatment across the United States. Recognizing the unique needs of families with a hospitalized child, DHS’ support will further enable charities focused on the cancer treatment centers and hospitals for children to provide a welcoming place for families to stay along with the critical services they need. The donation will be used to build family-centered…

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