Day: 7 February 2021

Three quarters of businesses plan to boost market research budgets to win new customers in 2021

Stuart Mitchell

74 per cent of businesses are boosting their marketing and consumer research budgets this year, to better reach potential customers, according to new research from Stravito, a leading provider of knowledge management software for insights. The research, which was conducted by independent polling company Censuswide, surveyed 200 business decision makers in large and medium sized UK companies in the last week of December 2020. It revealed that 76 per cent of business are set to overhaul their customer engagement strategy in response to the disruption and dispersal caused by the…

Read More

The 10 Group appointed to launch sustainable laundry disruptor, w’air

Stuart Mitchell

Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air – a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective, eco-friendly way, will formally launch in May, supported by a 360 integrated campaign and pre-launch activity spearheaded by 10. As the brand’s first agency of record, The 10 Group has been tasked with positioning w’air as a disruptive player in the…

Read More

2021 seen as a crucial year for climate action as optimism swells

Stuart Mitchell

People across the UK are looking to 2021 as a vital year for tackling the climate emergency and are planning a renewed surge of environmental action. New research from Triodos Bank can reveal that the majority of people in the UK (60%) believe that 2021 will be a pivotal year for building a greener future, especially as President-elect Joe Biden promises a renewed focus on leading the global response to the climate emergency – as the world builds back from Covid-19 and looks ahead to the postponed United Nations Climate…

Read More

Legal & General to halve £81bn annuity portfolio’s carbon emissions by 2030

Stuart Mitchell

Legal & General Retirement (LGR) have announced its commitment to reduce the carbon emission intensity of its current £80.7bn annuity book by 18.5% by 2025, and plans to further reduce this to 50% by 2030. Legal & General is also targeting a net-zero portfolio by 2050 and strongly supports the Paris Agreement aim to limit the global temperature rise to well below 2°C of pre-industrial levels. This commitment comes as LGR launches its new Environmental, Social Impact and Governance (ESG) policy, the Pension Risk Transfer (PRT) sector’s most comprehensive publicly…

Read More

Coca-Cola European Partners sets ambition to reach Net Zero emissions across entire value chain by 2040

Stuart Mitchell

Coca-Cola European Partners (CCEP) is set to accelerate the decarbonisation of its business by reducing absolute greenhouse gas (GHG) emissions across its entire value chain – including scope 1, 2 and 3 emissions – by 30% by 2030 (vs 2019)** and setting a path to become a Net Zero business by 2040, in alignment with a 1.5˚C pathway and the Paris Climate Agreement.    CCEP will reduce GHG emissions across all five areas of its value chain – ingredients, packaging, operations, transportation and refrigeration. Crucially, there is a significant focus on reducing scope 3 emissions via a commitment to support strategic suppliers to set their own science-based carbon reduction targets and use 100% renewable electricity. CCEP’s immediate action plan is supported by a three-year €250m investment which will provide targeted financial support…

Read More