Day: 23 February 2021

Chartered Institute of Marketing and BFI partnership recognises filmmaking as key skill for modern marketers

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and the British Film Institute (BFI) announced a partnership to deliver two new industry-leading film production and editing courses. The courses are aimed at the professional development of modern marketers, to recognise and understand the importance of film techniques. As the UK’s lead organisation for film, television and the moving image, the BFI is a cultural charity that aims to make the UK a creative place for film to flourish. The BFI promotes film by curating and presenting public programmes in cinemas, at festivals,…

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Invisible Cities and artist John Hewitt team up to bring Invisible Manchester’s Collaborative Art Project to life

Stuart Mitchell

Invisible Cities, the social enterprise that trains people who have previously experienced homelessness to become walking tour guides of their own city in Edinburgh,Manchester, Glasgow and York, is collaborating with artist John Hewitt to create a stunning community led art project. Exploring ways to visually represent poetry and words alongside images, the partnership will be using the city as their very own gallery space.  Aiming to break down the stigmas around homelessness and give a voice to those who have felt invisible in their own city, Invisible Cities is focussing on work from their principal Manchester Tour Guides…

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The One Club Brings Diversity to Awards With Fusion Pencil and Cube

Stuart Mitchell

The One Club for Creativity extends its decades-long commitment to diversity and inclusion with the launch of The One Show Fusion Pencil and ADC Fusion Cube, the advertising and design industry’s first global initiatives to recognize great work that best incorporates underrepresented groups in both creative content and the team that made it. With the goal of promoting diversity, equity and inclusion (DEI) in both agency/production company staffing and creative work, the new Fusion awards will identify and celebrate great work which also demonstrates how underrepresented groups and DEI issues…

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Dole Packaged Foods Shines A Light On Nutrition Gaps With Malnutrition Labels

Stuart Mitchell

Committed to providing access to sustainable nutrition for 1 billion people and moving towards zero processed sugar in all products by 2025, Dole Packaged Foods, LLC took its efforts to raise awareness to new heights with Malnutrition Labels.  An experiential initiative designed to spark conversation and action around these imperative global issues, the activation sheds light on the gaps in nutrition access, affordability, and acceptability. Inspired by the trusted and universally known nutrition label, the Dole initiative is designed to call attention to malnutrition and food insecurity. The campaign kicked…

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New research by WARC in partnership with Spotify Advertising finds B2B is coming of age as marketers find new opportunities

Stuart Mitchell

WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, the world’s most popular audio streaming subscription service, HAS released an analysis of B2B marketing within the technology and telecommunications sectors. The report looks at themes that B2B marketers in these industries are focusing on, and how they are planning to develop their marketing strategies into 2021. The study is based on interviews with chief marketing officers from leading businesses in tech and telco, in addition to a survey of more than 330 B2B marketers…

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