Month: February 2021

CAP – Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have released a post called: Six top tips to avoid misleading advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top tips to…

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Costa Coffee & Too Good To Go Expand UK Partnership

Stuart Mitchell

Costa Coffee, has expanded its partnership with the number one anti-food-waste app, Too Good To Go, with the offering now available at 1,100+ participating UK stores. By partnering with Too Good To Go, Costa Coffee fans will help to prevent unsold food from going to waste; from award-winning toasties, fresh salad and scrumptious sweet treats. How does it work? Shoppers simply need to download the free Too Good To Go app and make their purchase, before collecting at a designated pick-up time from their chosen nearby participating store. The collection…

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Smart Pension partners with Make My Money Matter to commit to Net Zero and take action against climate change

Stuart Mitchell

Prominent UK master trust, Smart Pension, has signed up to Make My Money Matter and pledges to develop its investment approach and commit to Net Zero emissions well ahead of the 2050 deadline outlined by other schemes. Working alongside Richard Curtis’ backed Make My Money Matter, Smart Pension will take action now to make the required changes as it further pledges to halve its scheme emissions significantly earlier than the 2030 deadline to align with the Paris Climate Agreement. The workplace pension provider sets a comprehensive industry example ahead of…

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Ocado Zoom launches trial of electric assisted and pedal-powered vehicles

Stuart Mitchell

Ocado Zoom, the rapid grocery delivery service owned by Ocado Retail, has launched a trial of electric assisted and pedal-powered vehicles at it’s flagship site in Acton, West London. The trial started on 28th January and will run until 10th February and customer feedback has been very positive. The vehicles involved include electric refrigerated vans, refrigerated EAVs (-electric assisted vehicles) and pedal-powered cargo bikes which can travel up to 40 miles thanks to innovative refrigeration capabilities. This means that they can deliver more orders per trip taken. More drop offs…

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Mondi enters low-white recycled office paper market with NAUTILUS® Elemental, awarded with Blue Angel certification

Stuart Mitchell

Mondi, a global leader in packaging and paper, launches NAUTILUS® Elemental, its first recycled office paper product for the low-white segment. The new product made from 100% post-consumer waste complements the existing wide range of premium high-white recycled papers. Low-white recycled papers are particularly popular with public authorities and institutions (e.g. schools). The new paper is now available across Europe.   We are pleased to be able to extend the NAUTILUS® range to include this new offering. With its authentic recycled shade, using this paper sends a positive environmental message,…

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