Month: February 2021

Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth

Stuart Mitchell

WARC has released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC’s GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data. Following a year of disruption brought on by the global pandemic, the key takeaways highlighted in WARC’s GMI review of 2020 report are: 1. Recovery is apparent across most GMI…

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GB Rugby League Star Jamie Peacock To Run A Unique London 45 Mile Ultramarathon In Support Of Sports Charity, Greenhouse Sports

Stuart Mitchell

Jamie Peacock MBE, Rugby League legend, has announced he is running a unique ultra marathon around London in order to fundraise for sports and mentoring charity Greenhouse Sports on March 5th. The decision to independently run the 45 miles comes after the announcement that Green Man Ultra Marathon, which Jamie was due to run, has been postponed as a result of Covid-19. Despite the disruption, Jamie is dedicated to completing his own ultra marathon and raising a target of £30,000, which will provide a fulltime Greenhouse Sports Coach to a…

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States United To Prevent Gun Violence Tackles Child Gun Safety During The Pandemic

Stuart Mitchell

Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence  has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden. Unboxed opens like any other…

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Astarte Capital Partners and SilviPar AB launch investment platform dedicated to sustainable forestry in Latin America

Stuart Mitchell

Astarte Capital Partners LLP (“Astarte”), a real assets-focused investment firm, and SilviPar AB (“SilviPar”), a leading forestry development and management company headquartered in Stockholm, are pleased to announce the launch of the SA Impact Forestry Fund (“SAIFF” or the “Fund”), a new investment platform dedicated to sustainable forestry, with an immediate focus on Paraguay. SAIFF combines Astarte’s proven experience in building and growing businesses across the spectrum of private markets, with SilviPar’s strong organisational and technical expertise, to develop and manage some of the world’s most efficient and sustainable forest…

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Just two-thirds of marketers believe their data quality practices are good enough

Stuart Mitchell

The Data & Marketing Association (DMA) and Validity have published the ‘Email Data Quality: Compliant, Correct and Complete’ report. The report highlights the importance most marketers place in data quality and its three core tenets of compliance, correctness, and completeness. The report reveals that the majority of organisations monitor data quality (77%) and agree that it’s a very important part of their email marketing programme (62%) – or at least moderately important (33%), with just 6% saying it is unimportant. However, just two-thirds of marketers (67%) rate their organisation’s level…

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