Carlsberg Marston’s Brewing Company to trial glass bottles with up to 90% lower carbon impact

The partnership with glass bottle supplier, Encirc, allows Carlsberg Marston’s Brewing Company to take another step towards Carlsberg Group’s ZERO carbon footprint ambition with a trial demonstrating the possibility to cut the carbon impact of glass bottles by up to 90%. The trial with glass bottle supplier, Encirc, uses 100% biofuel and increases recycled content of the bottles to 100% while maintaining quality. 1 million beer bottles have been manufactured for the Carlsberg Danish Pilsner brand, known for being probably the best beer in the world. Glass bottles account for…

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The Coalition for the Energy of the Future unveils its first seven concrete actions and welcomes three new members

Launched in late 2019, the Coalition for the Energy of the Future aims at accelerating the development of future energies and technologies to sustain new green mobility models and reduce the impact of transport and logistics on climate change. The Coalition is pleased to announce the first milestones to be reached in 2021. 2021: A year of milestones with the development of the Coalition’s first 7 projects 2021 will be a structuring year for the Coalition and its cross-industry working groups with 7 projects to be developed:   Green hydrogen:…

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IPA report charts the path to A Future of Fairness

The IPA has published a new report, A Future of Fairness, to give brands and agencies a series of tangible actions to consider on diversity and inclusion. Edited as a series of opinions from industry leaders and interspersed with current industry best practice, the free publication supports the new IPA Diversity & Inclusion Essentials Certificate. A Future of Fairness seeks to hold a mirror to the industry’s progress, celebrate those who have pioneered change and offer up-to-date guidance on how agencies can recruit, retain and motivate top talent. It also…

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18 new leaders join bold global drive for gender equality: Organizations join forces ahead of landmark 2021 Generation Equality Forum

Eighteen new organizations have stepped up to steer Generation Equality ‘Action Coalitions’ – innovative partnerships of member states, corporations, youth-led, civil society and international organizations and philanthropies, designed to propel a dramatic acceleration in gender equality. These leading organizations are part of a major drive towards action and commitments on women and girls’ rights in the run up to 2021’s Generation Equality Forum. The Generation Equality Forum is convened by UN Women and co-hosted by the Governments of Mexico and France in partnership with youth and civil society. It will…

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UNESCO calls for COVID-19 vaccines to be considered a global public good

UNESCO’s International Bioethics Committee (IBC) and the World Commission on the Ethics of Scientific Knowledge and Technology (COMEST) have called for a change of course in current COVID-19 vaccination strategies, urging that vaccines be treated as a global public good to ensure they are made equitably available in all countries, and not only to those who bid the highest for these vaccines. Both committees have a long track record in providing ethical guidance on sensitive issues*. The statement was presented during an online event on 24 February, which gathered UNESCO’s…

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