Day: 1 May 2021

PR leaders globally feel overwhelmingly optimistic – PRCA Confidence Tracker Results

Stuart Mitchell

Public relations leaders are feeling increasingly optimistic about their organisation’s future according to the results of the PRCA’s latest global confidence tracker. More than 400 PRCA and ICCO members from across the world took part in a single-question study conducted by Question and Retain. The data reveals confidence levels returning following the impact of the global pandemic. The highest levels of confidence came from the UK, with 93% of participants saying they feel quite confident or very confident about their organisation’s future. The figure fell slightly to 84% for both PRCA…

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Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

Stuart Mitchell

Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. X-Box, together with the Serviceplan Group, is committed to contributing to more equality in the gaming community and giving women more visibility within the scene. Maxi Gräff, Marketing Communications Lead at Xbox DACH, comments: “Gaming is for Everyone, and we at Xbox want everyone…

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Black Innovation Alliance and Village Capital Launch Project to Build Infrastructure for Founders of Color

Stuart Mitchell

Black Innovation Alliance and Village Capital have announced Resource, the first-ever country-wide project in the United States to support entrepreneur support organizations (ESOs) led by and focused on founders of color. ESOs face record demand, declining resources and are chronically underestimated, underappreciated and underfunded. Through this project, local accelerators and incubators will provide the contextualized support the founders need to grow and scale. The goal of the project is to create a stronger entrepreneurial infrastructure to support founders of color across the United States. It will do so in two…

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Plastic Bank Celebrates Stopping Its 1 Billionth Bottle of Ocean-Bound Plastic, Partnership With SC Johnson Accounts for Half of the Total

Stuart Mitchell

Plastic Bank®, a social enterprise revolutionizing the global supply chain for recycled ocean-bound plastic, announced today it has reached the significant milestone of stopping 1 billion plastic bottles from entering the world’s oceans. Plastic Bank’s global partnership with SC Johnson, an industry leading manufacturer of household consumer brands, has accounted for more than half of this environmental achievement. “At SC Johnson, we are driven to create a more sustainable world where every part of our operation, from sourcing to consumer disposal, leads to an increasingly lighter footprint on our planet…

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VF Corporation Announces 2025 Sustainable Packaging Goals

Stuart Mitchell

VF Corporation, one of the world’s largest apparel, footwear and accessories companies, today announced its goal to eliminate all single-use plastic packaging, including polybags, by 2025. All remaining non-plastic packaging used by VF and its brands will be reduced, originate from sustainable sources, and be designed for reuse or recyclability. “With a portfolio comprising some of the world’s most iconic apparel and footwear brands, we recognize we play an important role as environmental stewards and can serve as a catalyst for industry movements that drive positive change,” said Jeannie Renné-Malone,…

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