Tag: Ethical Hour

Ethical Marketing Podcast Episode 1 – Sian Conway-Wood on Greenwashing

Stuart Mitchell

Today we launch our very first podcast! Apologies for some of the sound issues, we will hopefully have them all ironed out by podcast 2.  This week Hannah and I chat to Sian Conway-Wood about greenwashing and a whole host of other topics. Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour. She is an ethical marketing strategist who helps Big Why business founders start and scale businesses which change the world. As Founder of #EthicalHour she unites a community of over 61,000 changemakers…

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Ethical Hour and ContentCal join forces to boost small businesses

Stuart Mitchell

The world’s largest online community for purpose-driven business founders, #EthicalHour, is launching a new partnership with leading UK social media agency, ContentCal, to provide its members with up-to-date knowledge to help them grow their ethical enterprises. From Thursday 21 January, Andy Lambert, growth director at ContentCal, will provide a monthly Social Snapshot – a live briefing session including the latest changes in social media, and what they mean for marketing – exclusively for #EthicalHour paying members. On the last Thursday of each month, Andy will deliver an overview on matters…

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Grassroots campaign by small business owners seeks to address the unfair advantage given to big retailers this year – encouraging people to #ShopEthicalInstead

Stuart Mitchell

A community of small businesses has banded together to encourage people to #ShopEthicalInstead and think about the positive impact their purchases could have this Christmas, at a time when many are re-evaluating their choices as a result of Covid-19, and other issues such as climate change.  32 million people have been supporting local and small businesses online since the country first went into lockdown in March – almost half the UK’s population! 55% of the population intend to consciously spend more in local shops after lockdown as a show of…

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Small business community commit to the Sustainable Development Goals with month long campaign showcasing social and environmental action

Stuart Mitchell

Small business owners are renewing their commitment to the Sustainable Development Goals this July, through a social media campaign designed to inspire others to learn about the SDGs and make a positive impact in their home, work and businesses. #GoalsForChange is a collaborative project between members of the Ethical Hour community – an online support network that helps purpose-driven business owners learn how to make more income and impact through ethical marketing. Community member Claire Lyons, Founder of The Frugal Family – a website that promotes ethical living for families…

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My Favourite Posts of the last year

Stuart Mitchell

As we approach our first anniversary and because I love me a list I am doing a list of some of my favourite articles/interviews/pieces of last year, these may not always have been the most popular but they are the ones which resonated with me and I think are always worth highlighting again 🙂 These are in no particular order. Sian is the founder and runner of Ethical Hour which has been growing a lot over the last year and her embrace of the Ethical Community and her ability to…

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