Day: 28 June 2021

“Beat the odds” – Brussels Mobility tackles driving under the influence

Stuart Mitchell

The new campaign by Brussels Mobility, intended for young people aged 18-30, diverts the codes of sports betting with biting humour as a reminder that, no matter what mode of transport used, driving under the influence (of drugs and alcohol) kills. Summer is coming, putting an end to months of lockdown; restaurants and outdoor terraces are welcoming us back to celebrate meeting up again and one month of the Euro Soccer Championship… The time has come to remind people that taking to the road after drinking alcohol or smoking a joint…

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Temasek and BlackRock Launch Decarbonization Investment Partnership

Stuart Mitchell

Temasek and BlackRock, Inc. have announced that they have agreed to establish a partnership called Decarbonization Partners. The partnership will launch a series of late stage venture capital and early growth private equity investment funds that will focus on advancing decarbonization solutions to accelerate global efforts to achieve a net zero economy by 2050. BlackRock and Temasek intend to commit a combined US$600 million in initial capital to invest in multiple funds launched by the partnership. The funds will also raise third-party capital from investors who are committed to achieving…

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Sustainable Investment Platform Clim8 Secures up to £2m from Channel 4 Ventures

Stuart Mitchell

Clim8 Invest (Clim8), the investment platform for consumers to make a positive impact on climate change, has announced it has secured up to £2 million investment from Channel 4 Ventures, the UK’s largest ‘media for equity’ fund. The partnership will enable Clim8 to exponentially increase brand awareness as it looks to achieve its mission to empower millions of people to have a positive impact on climate change. Clim8 is the latest investment by Channel 4 Ventures. The initiative enables high-growth consumer brands to accelerate their growth through TV advertising, in…

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Amazon Launches New Program to Support Americans Displaced from the Job Market Return to the Workforce

Stuart Mitchell

Amazon has launched the Amazon Returnship program, a new initiative to help professionals get back to work after they lost or left their jobs—including people displaced by the impacts of COVID-19. Through this initiative, Amazon is offering people who have been without a job or underemployed for at least a year a new opportunity to rejoin the workforce by restarting their careers at Amazon. The company plans to hire 1,000 professionals over the coming years as a result of this new program. The Amazon Returnship program offers participants an initial…

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Sephora Canada Amplifies Indigenous Voices with its First-ever National Indigenous History Month Campaign

Stuart Mitchell

This June, Sephora Canada revealed its first-ever National Indigenous History Month Campaign, to amplify the voices of Indigenous Peoples in Canada, while paying homage to their knowledge, wisdom, diverse strengths, and teachings. The next evolution of Sephora Canada’s We Belong to Something Beautiful brand platform, the campaign is rooted in celebrating diversity and highlighting local Canadian collaborators’ authentic untold stories. The campaign launch video features a wide array of Indigenous talent, including two new collaborators: Montreal-based proud Inuk throat singer, Shina Novalinga, and Winnipeg-based Nehinaw content creator and changemaker, Michelle…

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