Tag: Brussels Mobility

“Beat the odds” – Brussels Mobility tackles driving under the influence

Stuart Mitchell

The new campaign by Brussels Mobility, intended for young people aged 18-30, diverts the codes of sports betting with biting humour as a reminder that, no matter what mode of transport used, driving under the influence (of drugs and alcohol) kills. Summer is coming, putting an end to months of lockdown; restaurants and outdoor terraces are welcoming us back to celebrate meeting up again and one month of the Euro Soccer Championship… The time has come to remind people that taking to the road after drinking alcohol or smoking a joint…

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Brussels Mobility and mortierbrigade launch ‘Feet©’

Stuart Mitchell

In a video that uses all the recognisable stylistic codes of a product launch, mortierbrigade and Brussels Mobility are launching ‘Feet©’, an innovative mobility solution designed for travelling short distances in the city. In recent years, feet have been abandoned in favour of other mobility solutions. And yet, for short distances walking is the most efficient form of transport, especially when 60% of journeys in Brussels are under 5km. This is the message that Brussels Mobility wants to get across, putting pedestrians at the heart of its mobility policy. Elke…

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Brussels Mobility and mortierbrigade makes cycling in the rain fun

Stuart Mitchell

Yes, it rains in Brussels just like everywhere else in Belgium. And it rains VERY often. In fact, that’s one of the main reasons why people don’t use their bikes. This has inspired Brussels Mobilty and Bike for Brussels to devise a poster campaign that we can call original at the very least. That’s because every campaign poster is actually a poncho. When it rains, cyclists can simply grab a poster and use it as a poncho. The campaign was designed by agency mortierbrigade. Developing the poncho was entrusted to two…

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