Month: June 2021

RNIB, the Guardian and Google unite to launch accessible storytelling website

Stuart Mitchell

On Global Accessibility Awareness Day (20 May), the Royal National Institute of Blind People (RNIB), the Guardian and Google launched Auditorial, an experiment in storytelling that can adapt to suit blind and low vision readers.  Over 300 million people have a vision impairment, but 97 percent of website home pages do not meet standard accessibility requirements. The project is intended to pose questions about how the web might become a more flexible, inclusive place for people with disabilities, by enabling users to tailor websites to suit their personal sensory needs…

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Kellogg Company’s Latest Collaboration with GLAAD Unwraps Why ‘Boxes Are for Cereal, Not For People’

Stuart Mitchell

Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD. LGBTQ+ icons and friends of GLAAD will start their day with the new cereal to celebrate that no matter who you are or who you love, you are too awesome to fit into a (cereal) box. Fans can get involved by joining the #BoxesAreForCerealChallenge via TikTok and for every box purchased and by uploading your receipt, Kellogg will donate $3* (up to $140,000) to support GLAAD’s efforts in accelerating acceptance and…

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New framework released to drive investor action on the climate crisis and accelerate the transition to a net-zero future

Stuart Mitchell

The founding partners of The Investor Agenda have released a new tool to enable institutional investors to step up action to tackle the climate crisis and accelerate the transition to a net-zero economy. The Investor Climate Action Plans (ICAPs) Expectations Ladder and Guidance provides investors with clear expectations for issuing and implementing comprehensive climate action plans, including steps investors can take to support the goal of a net-zero emissions economy by 2050 or sooner. The framework aims to help investors navigate existing expectations and initiatives on climate change. It is…

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#StrongerTogether: PepsiCo Commits More Than $1,000,000 to Asian American Community Amid Pandemic Setbacks and Increased Race-Based Attacks

Stuart Mitchell

Recognizing the devastating business and social impact to the Asian American community over the past year, PepsiCo and The PepsiCo Foundation announced a $1,000,000 commitment to provide support in partnership with the Asian American Business Development Center (AABDC), the National Restaurant Association Educational Foundation (NRAEF), the National Restaurant Association (Association) and The Asian American Foundation (TAAF). These efforts are part of Stronger Together, community-based programs that leverage the expertise of PepsiCo and its partners to connect people and support communities in need. Asian Americans have the fastest growth rate of…

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ASA – Our call for evidence: racial and ethnic stereotyping in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Our call for evidence: racial and ethnic stereotyping in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The death of George Floyd in 2020 and the global, high-profile reaction which followed brought to the forefront discussions about racial inequality. From its perspective as the UK advertising regulator, the ASA has been reflecting on what can be…

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