Month: June 2021

CAUSEBOX Rebrands To Alltrue As Company Expands Lifestyle Membership For Socially-Conscious Consumers

Stuart Mitchell

Leading socially-conscious e-commerce retailer, CAUSEBOX, has announced the rebrand and rename of its company to Alltrue. Best known for its flagship quarterly subscription box and seasonal markets, the brand is expanding its offering to include subscription-based eco-friendly essentials, a brand new magazine and podcast network, and connected-community features to bring its fast-growing membership together online and offline. “The evolution to Alltrue is a natural step that will allow us to deliver on our ultimate vision — to create a 360° socially-conscious lifestyle membership that sits at the intersection of commerce,…

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‘SMASH’ – New Food Discount App Launched To Inspire Young People To “Save Money And Stay Healthy”

Stuart Mitchell

SMASH – the food discovery app to inspire young people to “save money and stay healthy” – has launched in the UK today. With one in three children overweight or obese by the time they leave primary school – increasing to one in two by the time they reach 24 years old – SMASH aims to increase demand for healthier food.  The free app enables the UK’s 9 million 13 to 24-year-olds to eat well and save up to 20% at the places they buy food and love to eat.…

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Clear Channel launches Pride campaign showcasing personal messages of pride

Stuart Mitchell

Clear Channel Europe, a leading Out of Home (OOH) media and infrastructure company, has launched its European campaign #IAmProud celebrating Pride 2021 in the UK. Throughout this June’s Pride month and beyond, Clear Channel will be displaying messages of hope, connection and pride across OOH screens in seven European countries. The aim of this year’s campaign is to challenge people to think about what makes them feel connected and proud, as so many people have been separated from friends, loved ones and supportive communities during the pandemic. The campaign was…

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A Catalyst For Change – Helio Health’s TransformNation Campaign

Stuart Mitchell

Mower have shared some insight into their latest Helio Health campaign. In the midst of a growing national substance use and mental health crisis, Central New York’s Helio Health set out to engage the communities it serves in the fight, inspiring them to be a catalyst for change through a message of action and hope. Mower’s healthcare marketing experts met the challenge through a powerful campaign for Helio Health centered on a clear call to action: Join the TransformNation™. The TransformNation campaign was designed to shift mindsets from helplessness: Addiction…

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Ethical Marketing Podcast Episode 1 – Sian Conway-Wood on Greenwashing

Stuart Mitchell

Today we launch our very first podcast! Apologies for some of the sound issues, we will hopefully have them all ironed out by podcast 2.  This week Hannah and I chat to Sian Conway-Wood about greenwashing and a whole host of other topics. Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour. She is an ethical marketing strategist who helps Big Why business founders start and scale businesses which change the world. As Founder of #EthicalHour she unites a community of over 61,000 changemakers…

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