Day: 17 July 2021

Invesco Joins Forces With Investment Leaders To Reach A Net-Zero Future

Stuart Mitchell

Invesco’s work on tackling climate change and involvement in ground-breaking initiatives such as Net Zero Asset Managers initiative can help investors be aligned to a low-carbon future and play a key role in making the world and our environment more sustainable for future generations. Climate change is the greatest societal and financial risk that people across the globe face. The transition to a low-carbon economy is already underway, but there is much work to do to reach net-zero greenhouse gas emissions by 2050.  We believe asset managers are uniquely positioned…

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Fundraising platform Donr helps 5,000 charities raise £5 million through digital donation solutions

Stuart Mitchell

Digital fundraising platform Donr helps 5,000 charities raise £5 million through digital donation solutions, the company reached the impressive milestones weeks after securing a third major investment into the business. Newcastle, 28th June, 2021: Donr, the tech-for-good firm that provides charities with an easy-to-use, secure, digital fundraising platform, has hit three major milestones. The Newcastle-based business has this week signed up its 5,000th charity client, while it has also hit the landmark of £5 million raised through its platform. Both of these come only a few weeks after the business’…

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Brands under pressure to deliver sustainable advertising goals in next five years

Stuart Mitchell

World-class creative production and marketing solutions company CLICKON, has shared survey data which shows that over two-thirds of leaders in advertising, across the UK (72%) and US (67%) considered sustainable advertising to be important to their business. Only 10% of UK respondents claimed their brand does not have any carbon neutral goals, and in the US 21% are yet to set them. In the UK, 71% said their brand aims to deliver carbon neutral advertising in the near future (next five to 10 years), with a third (32%) planning to…

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The Path shortlisted for prestigious Sky Zero Footprint Fund

Stuart Mitchell

The Path – the first financial advisory firm in the UK set up specifically to tackle the climate crisis – has achieved the incredible result of being shortlisted for the high-profile Sky Zero Footprint Fund. This £2m initiative was established by Sky as part of its Sky Zero campaign to be Net Zero by 2030 and has been designed to support brands that are committed to driving positive behavioural change, amplify their environmental messages and accelerate their missions of creating a more sustainable future – all through the power of…

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WARC releases ‘Rethinking Brand for the Rise of Digital Commerce’, a new white paper reframing brand-building in the post-pandemic era

Stuart Mitchell

In Rethinking Brand for the Rise of Digital Commerce, WARC, the global marketing intelligence company, responds to the sharp drop in brand-building budgets in the past 12 months, and brings together the latest evidence to show why brand-building still matters as digital sales grow.  The white paper features fresh and exclusive analysis by former strategist and researcher James Hurman, who sets out why marketers will need to plan brand and performance together to generate maximum impact, as well as interviews with leading CMOs, plus new research by Adgile, Amplified Intelligence,…

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