The “IVECO Forest” Is Born: IVECO Partners With Treedom to Plant Trees

IVECO, the commercial vehicles brand of CNH Industrial, has partnered with Treedom, the first web platform that allows you to plant a tree remotely and follow the entire project online. Treedom was founded in 2010 in Florence, Italy, and ever since then more than two million trees have been planted in Africa, South America, Asia, and Italy. The trees are planted directly by local farmers and help create environmental, social and economic benefits for their local communities. The “IVECO Forest” will consist of 300 trees, 270 of which will be planted…

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Baker Hughes Foundation Contributes $800,000 to Historically Black Colleges and Universities

The Baker Hughes Foundation has announced $800,000 in grants to four Historically Black Colleges and Universities (HBCU) for the 2021-22 academic year, part of the Foundation’s long-running mission to promote education and opportunity in the communities where Baker Hughes employees live and work. The funds will help provide financial support for a wide variety of scholarships, technological infrastructure, career readiness and curriculum development programs. At Southern University a portion of the grant will aid in recovery from Hurricane Ida. The Universities participating in the grant program include Prairie View A&M…

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ASA – Ensure your recycling claims aren’t a load of rubbish

The ASA/CAP have released a post called: Ensure your recycling claims aren’t a load of rubbish. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week saw both Recycle Week 2021 and the publication of the Competition and Markets Authority’s (CMA) guidance on environmental claims on goods and services.  Climate change and the environment are currently high the ASA and CAP’s agenda, so it is…

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AdGreen’s Carbon Calculator Now Live For Advertising Industry

AdGreen has today launched its bespoke carbon calculator for the advertising production industry. The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit. It will ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their projects and identify the highest carbon producing activities. The tool is free at the point of use, as the project is funded by the AdGreen levy – a 0.25% charge on production spend, paid…

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Lamp’s Shine a Light campaign encouraged people to reach out to those who need to talk Marks World Suicide Prevention Day on 10 September 2021

Between 10 September and 10 October 2021, people are being encouraged to light up someone’s phone with a message of support and positivity as part of Lamp’s new Shine a Light campaign. Mental health charity, Lamp (Leicestershire Action for Mental Health Project) is promoting the Shine a Light campaign to raise awareness of the importance of conversation for mental wellbeing and suicide prevention. The campaign launched on Friday 10 September to mark World Suicide Prevention Day and culminates in a Walk, Talk and Shine event from 7-8pm on Sunday 10…

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