Day: 9 October 2021

Wondrous Woods Launches Charity Partnership With Maggie’s

Stuart Mitchell

Scotland’s dazzling lighting trail Wondrous Woods is proud to announce its charity partner for 2021 is the inspirational cancer support organisation Maggie’s.   Maggie’s celebrates 25 years of providing expert support to people with cancer and their friends and family and Wondrous Woods is inviting centre visitors at Maggie’s to the lighting extravaganza to help raise vital funds.   The lighting trail, which runs from October 21st to November 14th, will illuminate Hopetoun House, just outside Edinburgh, and light up a magical woodland journey through its beautiful grounds. This year visitors will…

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Smishing attacks in the UK grew by nearly 700% in the first six months of 2021, Which? reveals

Stuart Mitchell

Major banks and delivery companies are adopting a new best practice guide for texting customers devised by Which?, as the consumer champion reveals that ‘smishing attacks’ have increased dramatically over the first six months of 2021. The worrying number of smishing scams in 2021 –  including scam text messages pretending to be from legitimate organisations such as banks, delivery companies and phone networks to steal consumers’ money and personal information – has led the consumer champion to publish an SMS best practice guide for businesses on how to protect their…

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New IPA survey reveals industry’s marketing effectiveness levels

Stuart Mitchell

The marketing effectiveness culture of the industry – both on the agency and brand-side – looks to be in a strong position at the surface level, but there is significant work that can be done at a deeper level to boost business performance, most significantly through agencies and brands creating effectiveness roadmaps. This is according to findings from the inaugural IPA Effectiveness Culture Monitor, supported by ISBA. Alongside the publication of the Monitor, the IPA has announced the names of the 19 successful IPA Effectiveness Accredited agencies, who are leading the…

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Goodwill® and The Addams Family Scare Up Tricks, Treats and Costumes This Halloween

Stuart Mitchell

This Halloween, shop your local Goodwill store for unique and iconic costumes that even Wednesday Addams would approve. Goodwill has once again teamed up with MGM to bring the first family of Halloween to Goodwill in celebration of the release of the animated movie, The Addams Family 2, opening in theaters and on demand on Friday, October 1. Together Goodwill and The Addams Family are bringing more tricks, treats and fun. Participating Goodwill nonprofit organizations, which operate stores and donation centers in their local communities, are partnering with everyone’s favorite…

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Co-op and Starship Technologies to expand partnership to 500 robots across five new towns and cities to cut carbon on last mile deliveries

Stuart Mitchell

Co-op and Starship Technologies have confirmed plans to extend their partnership, adding new robots to take the total fleet to 500 autonomous vehicles across the UK, while launching robotic delivery services in five new towns and cities. The convenience retailer – the first major UK supermarket to use robots for home delivery – in partnership with Starship Technologies, will increase the robot fleet by over 300 by the end of the year – increasing Co-op’s offer of on-demand convenience and cutting carbon emissions on last mile deliveries. The robots are…

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