38% of the world’s largest companies have set a target for significant climate action by 2030, up 8% from last year, BUT there is still a gap

38% of the world’s largest companies have set a target for significant climate action by 2030, up 8% from last year, according to the latest report into the Fortune Global 500 from Natural Capital Partners. The report, which is the third annual analysis of the commitments to carbon neutrality, net zero, 100% renewable energy and Science-Based Targets, found that there has been a three-fold increase in net zero targets, 50% increase in the number of companies that have either achieved carbon neutrality or are targeting it by 2030, and a 25% increase…

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New study from WARC and iHeartMedia reveals major audio investment gap for marketers

WARC, the global authority on marketing intelligence, unveiled today the results of a study conducted in collaboration with iHeartMedia, the leading audio media company in America, on media consumption and audio investment in the US. “The Investment Gap: Understanding the Value of Audio” highlights a divergence between consumption and investment. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all. According to the study, consumers of every…

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Over a third of consumers find diverse advertising more engaging

The Data & Marketing Association (DMA) has published its latest report in the Customer Engagement series, ‘Acquisition and the Consumer Mindset 2021’. According to the figures, 37% of consumers claim that they find advertising that does a good job at representing diversity more engaging. This figure rises among younger, more affluent and London-based consumers. For example, 55% of consumers aged 25-34, 51% of consumers in the highest income bracket, and 46% of consumers based in London agree that diversity in advertising drives better engagement.  Diversity in advertising is also a…

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Aquobex partners with pan-European company to develop sustainable flood barrier solution

Aquobex, a specialist in designing and engineering flood protection solutions, has negotiated the exclusive rights to develop and globally distribute the first lightweight, compact, and simple-to-use flood barrier solution that is over 99% sustainable. Pan-European company HydroGuard has granted Aquobex the rights to develop and distribute its flood defence system that fits all standard door types and sizes with its patented sliding technology. In the UK alone, 5.2 million homes are at risk of flooding and the average damage to each property is £25,000. Solutions such as sandbags are inadequate…

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How Do Higher Waves Cause More Ice Clouds? Research Expedition into Arctic Sea Explains

Global warming is causing a rapid decline in sea-ice area, which affects weather patterns and, surprisingly, increases wave height in the Arctic. In a new study, Japanese scientists analyzed data from a 2018 research expedition into Chukchi Sea to demonstrate the peculiar link that exists between organic particles on the ocean surface, tall waves, and the formation of ice-containing clouds. Their results pave the way for more accurate climate change and sea-ice models.  Some of the most well-known and feared aspects of climate change are its potential effects on weather…

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