Day: 5 November 2021

TGIBF! Avoid your ads taking a turn for the worst this Black Friday

Stuart Mitchell

The ASA/CAP have released a post called:  TGIBF! Avoid your ads taking a turn for the worst this Black Friday. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Some might argue that it’s the biggest shopping event of the year, and given the excitement surrounding Black Friday, marketers need to ensure that their ads are clear and transparent about what’s on offer. So, to…

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Jaguar Land Rover Trials World-First Digital Supply Chain For Leather Using Blockchain Technology

Stuart Mitchell

Jaguar Land Rover has trialled the use of secure blockchain technology to ensure full transparency within a sustainable leather supply chain.   In the world-first, Jaguar Land Rover partnered with supply chain traceability provider Circulor, leading UK leather manufacturer Bridge of Weir Leather Company and the University of Nottingham to trial the use of traceability technology in the leather supply chain.   As well as tracking compliance, the digital process enabled Jaguar Land Rover to assess the carbon footprint of its leather supply network, working with UK-based Bridge of Weir Leather Company to trace its lowest carbon leather from farm to finished article – all part of Jaguar Land Rover’s commitment to reducing the…

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NatWest pledges £100bn of Climate and Sustainable Funding and Financing

Stuart Mitchell

A report published by NatWest sets out the potential opportunity that exists for the UK economy from the transition to net-zero, finding that SMEs could create up to 130,000 new jobs, produce around 30,000 new businesses and result in an estimated £160 billion opportunity for the UK economy. The report finds that there is a significant opportunity for the UK to be a global leader in the transition to net-zero. The report also found that the UK’s 6 million Small to Medium Enterprises (SMEs) can achieve 50% of the UK’s…

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Large scale study from IKEA and H&M Group shows potential to transform the way we use recycled textiles

Stuart Mitchell

Through a broad industry collaboration, Inter IKEA and H&M Group have been able to create a large-scale databank to understand potentials and challenges with recycled textile from a chemical contamination perspective. Inter IKEA Group and H&M Group will now use these findings to increase knowledge around chemical content in recycled textiles and to impact legislation around circular economy.  To reach both the companies’ ambitions aiming for only using renewable and recycled materials by 20301, a key step is to find clean and reliable sources of recyclable materials. To tackle these industrywide challenges,…

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PRCA crowned winners of Best COVID-19 Response at Association Excellence Award

Stuart Mitchell

The Public Relations and Communications Association (PRCA) was named winner of the ‘Best COVID-19 Crisis Response (over 4,000 members)’ award at The Association Excellence Awards in London. The PRCA also claimed the Silver Award in the Best Membership Support during COVID category. The Awards – which took place at the Kia Oval in front of more 300 professionals – celebrate the achievements of trade associations, unions, and industry bodies. The PRCA’s Gold Award was recognition of the Association’s outstanding work during the COVID-19 crisis. PRCA staff adapted quickly to the demands of…

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