Day: 21 December 2021

Amber Alert Declared In Gaza Water Crisis

Stuart Mitchell

Human Appeal, one of the UK’s fastest growing INGO’s, has declared an amber alert in Gaza over the growing water health crisis in the Strip. The declaration comes following the launch of Human Appeal’s colour-coded early warning indicator for humanitarian crisis around the globe, which it has named the Humanitarian Early Warning Traffic-light (HEWT). Gaza is one of the most densely populated areas in the World. Conflict has decimated Gaza’s water networks, pipes, and wells, leaving Gaza’s 2.1 million men, women and children without access to clean fresh water and…

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P&G Accelerates Action on Climate Change Toward Net Zero GHG Emissions by 2040

Stuart Mitchell

Procter & Gamble is announcing a comprehensive plan to accelerate action related to climate change. P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade. The climate crisis affects every home and family, everywhere in the world. The majority of consumers globally now want brands they buy to help them live a more environmentally conscious lifestyle and the latest science…

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Compassion’s introductory ChickenTrack report lays ground for measuring European company progress towards higher welfare chicken

Stuart Mitchell

Compassion in World Farming has launched its preliminary European ChickenTrack report which aims to measure company progress towards meeting the higher welfare requirements of the 2026 Better Chicken Commitment (BCC). This introductory report rounds up progress over the last year, provides some examples of best practice reporting, and lays out a reporting framework for businesses to adopt ahead of the 2022 European ChickenTrack. Over the past four years, more than 270 food companies have acknowledged their responsibility in improving the breeding, living conditions and slaughter practices for the meat chickens…

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Litterati Launches The City Fingerprint Project With 3 Us Cities To Expand Data Monitoring Systems For Litter Prevention

Stuart Mitchell

The global litter data science company Litterati recently selected the cities of Hayward, CA, Memphis, TN and Norfolk, VA to participate in the exciting new City Fingerprint Project. To date, Litterati has offered cities the Analyze product as part of the Litterati platform. Analyze allows cities to take a data science approach using Litterati machine learning applied to photos of litter to develop a baseline of litter composition (material, object and brand) throughout a certain section of the city such as commercial corridors or illegal dumping hotspots. This information provides…

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CAP – Strict new rules for ads for cosmetic interventions

Stuart Mitchell

The ASA/CAP have released a post called: Strict new rules for ads for cosmetic interventions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation last year, the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) are introducing new targeting restrictions that prohibit cosmetic interventions advertising from being directed at under-18s.  The new targeting restrictions will come into…

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