Day: 22 December 2021

Commission on Public Relations Education Forms Partnership with IPR

Stuart Mitchell

The Commission on Public Relations Education (CPRE), an international professional organization dedicated to advancing excellence in public relations education and the industry, has entered a partnership with the Institute for Public Relations (IPR) to further advance its research activities globally and assist in formalizing CPRE’s structure. CPRE issued an RFP for potential organizational partners in March, and selected IPR following review of proposals by a variety of professional associations. IPR and CPRE will implement an agreement to coordinate activities and resources, and will pursue 501(c)(3) status for CPRE so it can maintain independent…

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193 countries adopt first-ever global agreement on the Ethics of Artificial Intelligence

Stuart Mitchell

Artificial intelligence is present in everyday life, from booking flights and applying for loans to steering driverless cars. It is also used in specialized fields such as cancer screening or to help create inclusive environments for the disabled. According to UNESCO, AI is also supporting the decision-making of governments and the private sector, as well as helping combat global problems such as climate change and world hunger. However, the agency warns that the technology ‘is bringing unprecedented challenges’. “We see increased gender and ethnic bias, significant threats to privacy, dignity…

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Portsmouth scientists identify best combination of renewable power

Stuart Mitchell

Scientists from the University of Portsmouth have found the best combination of renewable power to provide uninterrupted and reliable energy with a cost saving of 25 per cent. A major barrier to renewable energy is it doesn’t provide a constant supply of energy. This new study analysed hybrid renewable energy systems, which generate power from two or more renewable sources so there is a more stable supply. The experts tested four combinations of renewable energy, as well as integrating conventional photovoltaic solar panels with phase change material – which can store…

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ICC publishes revised Framework for Responsible Environmental Marketing Communications

Stuart Mitchell

In the context of the climate crisis and the need to promote sustainable consumption the International Chamber of Commerce has updated its environmental framework. There has been growing interest by the media, government, consumers, and other stakeholders about the impact of human activities on the environment and how to promote “sustainable” consumption and use.  As such, the past few years have seen a renewed interest in environmental marketing, particularly in the context of growing momentum on climate action globally, including collective efforts by governments and businesses to mitigate the threats…

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UK marketing emerges stronger from pandemic after reskilling boost

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) shows that despite the challenges of the past 20 months, marketers are optimistic for the future growth of the sector. Nine in ten (90%) believe it has a key role to play in the UK’s economic recovery, compared to 85 per cent when asked in 2019. The latest figures show that six in ten (60%) marketers who were furloughed now feel they have the right mix of skills to succeed. Nearly a fifth (19%) of respondents were on furlough at some…

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