Year: 2021

UK marketing emerges stronger from pandemic after reskilling boost

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) shows that despite the challenges of the past 20 months, marketers are optimistic for the future growth of the sector. Nine in ten (90%) believe it has a key role to play in the UK’s economic recovery, compared to 85 per cent when asked in 2019. The latest figures show that six in ten (60%) marketers who were furloughed now feel they have the right mix of skills to succeed. Nearly a fifth (19%) of respondents were on furlough at some…

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UNESCO launches the Cookie Factory, to raise awareness of the potential risks and ethical challenges of AI

Stuart Mitchell

AI permeates our daily life, from recommendation algorithms to medical care and education. It has the potential to be highly beneficial and help us solve some of the most pressing issues of the century. But it also carries serious risks and could compromise our human rights. For example, the mediation of online information by algorithms and AI challenges many of the founding principles of democracy such as freedom of expression, and can cause disinformation. This can lead to the emergence of stereotypical biases, such as an online search for “great…

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Colman’s switches from plastic sachets to recyclable paper pouches

Stuart Mitchell

In the UK and Ireland, the Colman’s brand has moved to recyclable paper-based packaging for its dry Meal Maker and Sauces range. The innovative pouches – developed in partnership with Mondi, a global leader in sustainable packaging solutions – are made using a paper-based, aluminium-free material that can easily be sorted for recycling at home. The packs carry the OPRL* (On-Pack Recycling Label) logo, which is widely recognised by UK consumers. The R&D team collaborated closely with Mondi’s throughout the development process, including overcoming the challenge of limited access to…

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Amber Alert Declared In Gaza Water Crisis

Stuart Mitchell

Human Appeal, one of the UK’s fastest growing INGO’s, has declared an amber alert in Gaza over the growing water health crisis in the Strip. The declaration comes following the launch of Human Appeal’s colour-coded early warning indicator for humanitarian crisis around the globe, which it has named the Humanitarian Early Warning Traffic-light (HEWT). Gaza is one of the most densely populated areas in the World. Conflict has decimated Gaza’s water networks, pipes, and wells, leaving Gaza’s 2.1 million men, women and children without access to clean fresh water and…

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P&G Accelerates Action on Climate Change Toward Net Zero GHG Emissions by 2040

Stuart Mitchell

Procter & Gamble is announcing a comprehensive plan to accelerate action related to climate change. P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade. The climate crisis affects every home and family, everywhere in the world. The majority of consumers globally now want brands they buy to help them live a more environmentally conscious lifestyle and the latest science…

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