Year: 2021

Renewable Energy Pilot Launch In Vietnam’s Apparel Sector

Stuart Mitchell

The Apparel Impact Institute (Aii), the Clean Energy Investment Accelerator (CEIA), and IDH – The Sustainable Trade Initiative are excited to announce the launch of a rooftop solar energy pilot project in Vietnam. The pilot introduces an aggregated procurement approach to enable greater use of clean energy in the apparel industry supply chain.  Major brands, Arc’teryx, Columbia, Gap Inc., Icebug, lululemon and Target Corporation, are demonstrating their leadership through this pilot, which aims to bring together 10-20 manufacturing suppliers into a group request for proposals (RFP) process for rooftop solar…

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Meaningful Measurement and Evaluation to shape the future – ICCO World PR Report

Stuart Mitchell

Global agency heads predict meaningful measurement and analytics technology will have the greatest impact on the PR and communications industry’s future, according to the 2021-2022 ICCO World PR Report. When asked which technology will have the greatest impact on the industry in the future, 21% of respondents predicted measurement and analytics, followed by research, insight and planning (18%). With clients and brands requiring support more than ever in corporate reputation, purpose initiatives, and digital services, there is a growing opportunity for PR and communications teams to entrench effective measurement and evaluation frameworks in…

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New PRCA research reveals impact of ‘Plan B’ covid measures on PR industry

Stuart Mitchell

Half (50%) of public relations bosses and in-house leaders expect the Government’s latest Plan B measures to have little or no impact on business prospects, according to a PRCA ‘Plan B’ Pulse Check study. However 39% of respondents said they were unsure of how restrictions would impact their operations. The study – carried out by Question & Retain – was sent exclusively to communications leaders following the Government’s Plan B announcement aimed at tackling the spread of the Omicron variant. Offices to remain open Almost two-thirds (64%) of employers will allow employees to continue working…

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2022 Is Set To Be A Year Of Bold, Transparent Communications For SMBs

Stuart Mitchell

iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, today released its top actionable marketing tips for 2022.  While 2021 has proven to be another difficult year for businesses of all sizes around the globe, people and organisations have pivoted to adapt to the new normal, and for small businesses, the opportunities of a more localized society have never been brighter.   iStock’s Visual GPS research shows that younger generations are no longer driven by in-store experiences, but instead look to shop with businesses that share their values and give back to their local communities. This provides a great opportunity for small businesses, however they need to embrace new technologies, especially online video, to engage with this potentially lucrative market. …

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Apple announces Self Service Repair

Stuart Mitchell

Apple has announced Self Service Repair, which will allow customers who are comfortable with completing their own repairs access to Apple genuine parts and tools. Available first for the iPhone 12 and iPhone 13 lineups, and soon to be followed by Mac computers featuring M1 chips, Self Service Repair will be available early next year in the US and expand to additional countries throughout 2022. Customers join more than 5,000 Apple Authorised Service Providers (AASPs) and 2,800 Independent Repair Providers who have access to these parts, tools, and manuals. The…

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