Ethical Marketing Podcast – 4 – Roundup of 2021, Peloton and new co-host!

This podcast Stuart is happy to introduce his new co-host Sian Conway-Wood! In a nice piece of symmetry Sian was our very first guest, and is now back to co-host on this slightly new format podcast! Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour and director of 181St Street. We chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about the recent Peloton ups and downs and what he felt they did well and not so well.  Sian and Stuart then…

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Oxford University Press unveils environmental sustainability ambitions for the future

Oxford University Press (OUP)—the world’s largest university press—has unveiled plans to further its commitment to sustainability, with targets that will substantially reduce OUP’s impact on the environment. By 2025, the publisher intends to be carbon neutral in its own operations; ensure 100 per cent of paper for printed publications is certified as sustainable; and minimize waste by ensuring there is zero landfill from its own operations. These targets are in keeping with OUP’s five-year sustainability strategy, which focuses on reducing its contribution to four environmental impact areas: climate change, deforestation,…

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IFC and We-Fi Help Tackle Gender Financing Gap Through IFC ScaleX

To help tackle the financing gap that women entrepreneurs still face, particularly in emerging markets, IFC and the Women Entrepreneurs Finance Initiative (We-Fi) HAVE launched a new call for applications for IFC ScaleX—a performance-based initiative that will provide an award of up to $25,000 to business accelerators that have helped women-led companies in emerging markets raise equity financing. “After acceleration, women raise far less capital than men, other factors being equal,” said Stephanie von Friedeburg, Senior Vice President of Operations at IFC. “We must level the playing field to ensure…

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UK Government Invests in TAG TrustNet’s Blockchain Initiative to Make Digital Advertising More Accountable, Responsible and Efficient

The UK Government, through its innovation agency, Innovate UK, has awarded a six-figure grant to TAG TrustNet to turbo-boost their efforts to make the digital advertising market more accountable, responsible and efficient. TAG TrustNet is a first-of-its-kind initiative that uses blockchain technology, specifically Distributed Ledger Technology (DLT) developed by Fiducia, to reconcile billions of advertising impressions in near real-time to improve transparency, accountability and efficiency. Innovate UK is the national innovation agency that provides direct financial support and business advice to companies to de-risk their innovation journey, encourage private investment…

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CAP – Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

The ASA/CAP have released a post called: CAP – Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to…

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