Month: January 2022

Dole Packaged Foods, LLC Unveils New “Hold My Fruit Bowl” Campaign

Stuart Mitchell

Dole Packaged Foods, LLC has announced its latest campaign spotlighting its popular Fruit Bowls® snacks, titled “Hold My Fruit Bowl”. A kid-friendly riff on the viral “Hold My Beer” meme, the playful spots shine a light on kids doing spectacular things thanks to “superpowers” they’ve received from snacking on Dole’s nutritious Fruit Bowls®. One spot features group of campers who are lost in the woods. A brave camper declares, “Hold My Fruit Bowl,” then calls for a hawk to give them directions back to safety, showing up an overly confident…

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Zipabout and Eagle Eye Launch Native Location Advertising Service with Mobile Marketing Triggers to Drive Retail Footfall

Stuart Mitchell

Zipabout, the UK’s leading customised travel information provider, and Eagle Eye, the global marketing technology company, have launched the first location-based, targeted and personalised digital marketing service to UK advertisers. Brands can now advertise to consumers on the move as they pass by retail outlets by utilising a unique ad-tech model, woven into a GDPR compliant framework that is built around a passenger’s journey. The launch follows successful trials with retail groups Pret A Manger, SSP and WHSmith, in which redemption rates for personalized vouchers sent to rail and bus…

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World Bank Group and CTA Announce Winners of Global Women’s HealthTech Awards

Stuart Mitchell

The World Bank Group and the Consumer Technology Association (CTA) announced the winners of The Global Women’s HealthTech Awards, recognizing innovative startups that leverage tech to improve women’s health and safety in emerging markets. The winning startups selected by a panel of industry experts are Antiva Biosciences, InnAccel, NIRAMAI, and UE LifeSciences. The Awards attracted over 70 companies from 35 countries, which submitted their innovative products and services under three categories: reproductive health and pregnancy, general women’s and adolescent health, and women safety and security. “These startups are using technology to…

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National News Literacy Week encourages us all to recognize misinformation and not to spread it

Stuart Mitchell

As misinformation spreads at alarming rates and puts our health and democracy at risk, the News Literacy Project and The E.W. Scripps Company are continuing to promote the need for greater news literacy, a fundamental and important skill that empowers people to make fact-based decisions about their lives and their governance. The third annual National News Literacy Week began on Monday, with “Stop the flood of misinformation … care before you share” as its theme. This initiative is backed by more than 30 news organizations that have signed a letter…

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Unilever and Holobiome to uncover ingredients that could improve wellbeing

Stuart Mitchell

Unilever has partnered with the gut microbiome experts at Holobiome to identify food and drink ingredients that could have a positive impact on mental wellbeing by targeting the gut-brain axis. There is increasing awareness of the importance of the gut microbiome – the trillions of microbes that live inside us – and the critical role it plays in our overall health and wellbeing. Many scientists now consider the gut microbiome an essential organ with 70% of the immune system existing in the gut1, and 90% of the body’s mood elevating…

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