New Television Campaign Spotlights Transgender Kids Finding Joy In Sports

Have you ever met a transgender kid? That is the question The GenderCool Project asks in a national television campaign launched recently. The high-energy 30 second spot features 11 transgender and non-binary kids ages 13 through 17 playing the team sports they love while talking about how participating in sports makes them feel. Known as the GenderCool “Champions”, these young people are at the core of GenderCool, a youth-led, youth-inspired organization with a simple mission: help replace misinformed opinions with positive, powerful experiences meeting transgender and non-binary youth who are…

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Digital Marketing Market to be Valued at $460 Billion by 2022, Says Beroe Inc

he COVID-19 pandemic has brought a monumental shift from traditional marketing methods to digital marketing. The market is primarily driven by the FMCG, retail, and CPG segments. Once the pandemic situation comes under control, the meteoritic expansion in digital marketing may stabilize. Still, it is expected that there will be considerably higher growth in revenue-utilization in marketing in the digital space. Digital marketing trends will likely be dictated by larger agencies. Automation, AI, NLP or Neuro Language Programming along with deep learning techniques will play a crucial role in enhancing…

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Standing up for plastic: Self-rising chair foretells a rise in the use of recycled plastic

To demonstrate what recycled plastics can do, Fortum has developed a chair made from Fortum Circo® recycled plastic produced from post-consumer plastic waste. The self-rising Virén Chair is inspired by Lasse Virén, a Finnish long-distance runner who fell in the middle of the 10,000-metre final in the Munich Olympics. The odds were not in his favour, but he got up, won gold, and set a new world record. “The story of Lasse Virén – and especially his legendary win in the Munich Olympics – is still inspiring for many of…

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Kellogg Company announces $2 million, five-year program to reward farmers’ efforts to reduce greenhouse gas emissions

More than half of the world’s population relies on rice as a primary source of nourishment. Yet, rice production is responsible for an estimated 12% of total global methane emissions, a greenhouse gas that is 20 times more potent than carbon dioxide2. In support of Kellogg’s Better Days™ global purpose platform, Kellogg Company has announced Kellogg’s InGrained™, a $2 million, five-year program that will partner with Lower Mississippi River Basin rice farmers to reduce their climate impact, ensuring benefits to people and planet are “ingrained” in our foods. Much of the rice sourced…

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PSN partners with Gerety to reward outstanding creativity from production companies

The Production Service Network (PSN) is to partner with the Gerety Awards as sponsors of the production company of the year by country award.  Production Company of the Year by country is chosen by executive juries from the entries in the portfolio cut and requires a single film no longer than five minutes in length that includes up to three pieces of work from the past 12 months. This year executive juries will be held in the following countries and production company of the year by country will be awarded…

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