Day: 28 April 2022

PepsiCo Juntos Crecemos Launches New Jefa-Owned Campaign Aiming to Help Latina-Owned Businesses Gain Access to Business Building Support Services

Stuart Mitchell

PepsiCo, Inc. has announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by the Juntos Crecemos (Together We Grow) platform, to encourage more Latina-owned, food and beverage small businesses to apply for the personalized business building support services. To mark the launch, PepsiCo leaders joined Latina business owners for the Nasdaq Opening Bell Ceremony, where they unveiled the first-ever Jefa-Owned neon sign, designed by PepsiCo, as well as limited-edition merchandise honoring businesses owned by a Latina boss designed in collaboration with Hija de tu Madre,…

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Climate Action 100+ Net Zero Company Benchmark shows an increase in company net zero commitments, but much more urgent action is needed to align with a 1.5°C future

Stuart Mitchell

New assessments released recently by Climate Action 100+, the world’s largest investor engagement initiative on climate change, show some corporate climate progress against key climate indicators, but find much more action is urgently needed from focus companies to support global efforts to limit temperature rise to 1.5°C. This is the second round of Net Zero Company Benchmark assessments to be released by Climate Action 100+ since March 2021. 166 companies on the initiative’s focus list were measured on their progress against the initiative’s three engagement goals and a set of…

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World’s most-awarded creative directors Zampa & Zaro launch AKQA Bloom

Stuart Mitchell

AKQA Bloom is a new agency that will deploy vibrant thinking and bold ideas to help respond to the challenges of our time. Bloom’s mission is to protect our planet, open minds and enrich lives by inspiring companies to make an impact that goes beyond communication. Bloom’s hope is that cross-disciplinary collective action will help to spark an industry-wide shift in attitudes and contribution through our shared humanity and societal responsibility. Led by Founders and Executive Creative Directors Jean Zamprogno and Fernando Pellizzaro (Zampa & Zaro) the new agency is…

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VOXI by Vodafone announces charity partnership and new range of refurbished devices as part of its drive to create a net zero future

Stuart Mitchell

VOXI by Vodafone is partnering with rainforest charity Cool Earth as part of its commitment to tackle climate change and electronic waste, helping to create a net zero future. VOXI’s reward scheme, VOXI Drop, will donate over £60,000 to Cool Earth. This will be spent on a variety of projects supporting biodiversity, people and trees. VOXI customers will be asked to choose which of these projects they would like the donation – made on their behalf – to support. VOXI has also launched a range of refurbished mobile phones, helping…

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Jury of Leading Marketers to Select The One Show CMO Pencil 2022 Winner

Stuart Mitchell

A jury of leading brand-side marketers will meet in lead up to Creative Week 2022 to select the winner of the prestigious One Show CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year based on the biggest winners in The One Show 2022. This year’s One Show CMO Pencil jury includes: Kofi Amoo-Gottfried, CMO, DoorDash Peggy Ang, CMO, SVP of Marketing, LG Electronics Bruno Cardinali, former CMO, Popeye’s Morgan Flatley, Global CMO, McDonald’s  Fernando Machado, CMO, Activision Kenny…

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