Day: 29 April 2022

Standard Chartered announces interim targets and methodology for pathway to net zero by 2050

Stuart Mitchell

Standard Chartered has announced ambitious new targets to reach net-zero carbon emissions from its financed activity by 2050, including interim 2030 targets for the most carbon-intensive sectors. The Group’s approach is based on the best data currently available and aligns to the International Energy Agency’s Net Zero Emissions by 2050 scenario (NZE). Whilst 33 of our 59 footprint markets do not at present have a commitment to reach net zero by 2050, we are setting out our plan for this timeline, recognising the pivotal role we can play in the…

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Ethical Marketing Podcast – 6 – Dr Rebecca Swift Interview Pt 1 and Sian, Stuart and Dr Andrew Lumsden-Groom discuss Oatly

Stuart Mitchell

This podcast features part 1 of our interview with Dr Rebecca Swift from Getty Images. Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about Oatly’s marketing, what they did, and what we feel they could have done better.  About our guest: Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology…

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Dementia organisations fly the flag for music as new study gets underway

Stuart Mitchell

Alzheimer’s Research UK, the UK’s leading dementia research charity, has joined forces with Music for Dementia, a national campaign, to highlight music as a positive way to support people with dementia and inspire those who are working relentlessly on research. The partnership comes as Alzheimer’s Research UK is seeking volunteers with dementia and their carers to sign up to the research platform Join Dementia Research. The platform is looking for volunteers to take part in a study to explore music as a therapy. Alzheimer’s Research UK will supply playlists from…

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Growing up in rural or suburban areas improves spatial navigation

Stuart Mitchell

People who grew up in rural or suburban areas have better spatial navigation skills than those raised in cities, particularly cities with grid-pattern streets, finds a new study led by researchers at UCL, University of Lyon and the University of East Anglia (UEA). The researchers also found that people whose home cities had grid layouts were slightly better at navigating similarly organised street patterns, despite having poorer performance overall, as early childhood environments influence not only navigation ability, but navigation styles as well. The study, published in Nature, involved nearly…

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First A380 powered by 100% Sustainable Aviation Fuel takes to the skies

Stuart Mitchell

Airbus has performed a first A380 flight powered by 100% Sustainable Aviation Fuel (SAF). Airbus’ A380 test aircraft MSN 1 took off from Blagnac Airport, Toulouse, France at 08h43 on Friday 25 March. The flight lasted about three hours, operating one Rolls-Royce Trent 900 engine on 100% SAF. 27 tonnes of unblended SAF were provided by TotalEnergies for this flight. The SAF produced in Normandy, close to Le Havre, France, was made from Hydroprocessed Esters and Fatty Acids (HEFA), free of aromatics and sulphur, and primarily consisting of used cooking…

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