Month: April 2022

IPA honours industry’s Golden agencies

Stuart Mitchell

Thirty-five agencies have achieved CPD Gold Accreditation for their outstanding professional development programmes over the last 12 months. The IPA CPD Gold scheme recognises and rewards agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry enhancing clients’ brands and agencies’ worth as a result. Each of the 35 CPD Gold agencies have made an exceptional investment in the professional development and wellbeing of their employees helping them maintain strong business practices throughout the changes and challenges of 2021. On average, CPD Gold…

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Tesco set to go peat-free on UK-grown bedding plants and make major carbon-saving move

Stuart Mitchell

Tesco is aiming to become the first major UK supermarket to go peat-free on its British-grown bedding plants, in order to significantly lower their carbon footprint.   From Monday 4 April, Tesco has reduced peat by 95 per cent across its UK bedding plant range – with plans to go completely peat-free in its British bedding plants in 2023. The small amount of residual peat in this year’s range was used by the retailer’s seedling suppliers when germinating the plants. Tesco will work with these suppliers over the coming months, with the…

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Standard Chartered announces interim targets and methodology for pathway to net zero by 2050

Stuart Mitchell

Standard Chartered has announced ambitious new targets to reach net-zero carbon emissions from its financed activity by 2050, including interim 2030 targets for the most carbon-intensive sectors. The Group’s approach is based on the best data currently available and aligns to the International Energy Agency’s Net Zero Emissions by 2050 scenario (NZE). Whilst 33 of our 59 footprint markets do not at present have a commitment to reach net zero by 2050, we are setting out our plan for this timeline, recognising the pivotal role we can play in the…

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Ethical Marketing Podcast – 6 – Dr Rebecca Swift Interview Pt 1 and Sian, Stuart and Dr Andrew Lumsden-Groom discuss Oatly

Stuart Mitchell

This podcast features part 1 of our interview with Dr Rebecca Swift from Getty Images. Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about Oatly’s marketing, what they did, and what we feel they could have done better.  About our guest: Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology…

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Dementia organisations fly the flag for music as new study gets underway

Stuart Mitchell

Alzheimer’s Research UK, the UK’s leading dementia research charity, has joined forces with Music for Dementia, a national campaign, to highlight music as a positive way to support people with dementia and inspire those who are working relentlessly on research. The partnership comes as Alzheimer’s Research UK is seeking volunteers with dementia and their carers to sign up to the research platform Join Dementia Research. The platform is looking for volunteers to take part in a study to explore music as a therapy. Alzheimer’s Research UK will supply playlists from…

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