Day: 6 May 2022

Public invited to help get clean water and toilets to communities affected by climate change through WaterAid’s Zakat appeal

Stuart Mitchell

WaterAid is inviting supporters to help provide clean water, decent toilets and good hygiene to climate-vulnerable communities in Bangladesh, Pakistan and Mali this Ramadan. Bangladesh is on the frontline of climate change. The country is facing erratic rainfall, flooding, drought, rising sea levels and cyclones. Extreme weather threatens people’s access to basic needs, with floods contaminating fragile water sources and droughts drying them out, making things even harder for vulnerable families. One in five schools in Bangladesh have no clean water and many lack decent toilets and handwashing facilities. Without…

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The Coca-Cola Company Teams Up with Bill Nye to Demystify Recycling in Striking Animation

Stuart Mitchell

As science educator Bill Nye always says, “It’s not magic, it’s science!” And now he’s helping to show the magic – and the science – behind recycling. The Coca-Cola Company teams up with Bill Nye to unveil an animated, stop-motion short film that illustrates the holistic recycling process. The film breaks down the ins-and-outs of plastic recycling for viewers to demystify the process, with the ultimate goal of inspiring action. “As we know, we need to reuse plastic,” says Bill Nye. “That’s why I’m partnering with The Coca-Cola Company to…

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PepsiCo’s Seventh Annual “Rolling Remembrance” American Flag Relay Supports Children of Fallen Patriots Foundation

Stuart Mitchell

An American flag, first flown by the U.S. military in combat, began its more than 10,000 mile “Rolling Remembrance” relay to help raise awareness of, and funds for, Children of Fallen Patriots Foundation, an organization that provides college scholarships and educational counseling to children who have lost a parent in the line of duty. This is the seventh year that PepsiCo has honored the military heroes who lost their lives while serving the United States through this program.   36 PepsiCo drivers – who happen to be military veterans themselves – will transport the…

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UNHCR and TikTok launch campaign in solidarity with refugees from Ukraine and beyond

Stuart Mitchell

UNHCR, the UN Refugee Agency, and TikTok have joined hands to launch a music campaign promoting solidarity with refugees globally. The campaign began with #TheWorldNeeds, a UNHCR-initiated global hashtag challenge, to be followed by a series of TikTok LIVE concerts from May 4 to May 7. #TheWorldNeeds calls on creators, artists, and communities to spread a message of global support for refugees calling for safe and legal access to asylum for all. With the support of Warner Recorded Music, Warner Chappell Music and BMG, Dionne Warwick’s iconic track “What The World…

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Weleda Creates Global Campaign To ‘Save Earth’s Skin’

Stuart Mitchell

The original green beauty brand Weleda has launched a multi-million-pound purpose-led brand campaign highlighting the need to care for the soil, as we would our skin, in its mission to help #SaveEarthsSkin. The integrated global campaign created by Red Consultancy centres on a hero piece of video content shot in partnership with model and environmental activist Arizona Muse alongside her soil regeneration charity, DIRT. The hero film content uses a projection mapping technique on Arizona’s body to showcase how soil, the ‘skin’ of the Earth, is under threat, with a…

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