Day: 12 May 2022

Made By Dyslexia celebrate Dyslexic Thinking Milestone with new film

Stuart Mitchell

Made By Dyslexia and Virgin Group have launched a new film to celebrate a major milestone in their #DyslexicThinking campaign as over 10,000 people across the world have added Dyslexic Thinking as a skill to their LinkedIn profile in the past ten days. #DyslexicThinking is a movement spearheaded by global charity Made by Dyslexia on the eve of its fifth birthday. In their aim to help the world better understand and value dyslexia, Made By Dyslexia collaborated with global partners LinkedIn and Dictionary.com to popularise and celebrate the term. Sir…

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JUST Egg and Mythology Deliver a Personal Message to Congress: You’re Failing to Protect the Planet

Stuart Mitchell

Many brands seek to send a message on Earth Day, but JUST Egg and Mythology have devised a campaign that delivers it to the right place: directly to the members of Congress who have failed to act on climate change. As Earth Day approaches, JUST Egg, the plant-based egg brand, will descend on Washington, D.C. with a provocative message: An egg made from plants is doing more to fight climate change than Congress. The campaign combines the mission-driven values of JUST Egg with boldness and courage to speak truth to…

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France Parkinson and TBWA\Paris all in poetry for their new film

Stuart Mitchell

Parkinson’s disease is the second most common neurodegenerative disease after Alzheimer’s disease in France and in the world. However, it remains poorly understood by the public and is still too often associated with tremors alone, which tend to be trivialized when patients are elderly.  However, people with Parkinson’s don’t just suffer from tremors, but from a multitude of symptoms that greatly hinder their daily lives: slowness of movement, stiffness in the muscles, tremors at rest, sleep disorders, difficulty speaking, concentrating, writing, etc. And they have no choice but to cohabit…

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CORE and Mastercard Partner to Provide Cash Assistance Program for Ukrainian Refugees

Stuart Mitchell

Crisis response nonprofit CORE (Community Organized Relief Effort) has launched a Ukraine Humanitarian Crisis Cash Assistance Program in partnership with Mastercard, EML, the Stichting Giustra International Foundation, Tommy Humphreys and the Parker Foundation. The program will provide digital cash assistance directly to Ukrainian refugees, empowering families to choose how to cover basic needs and safely relocate on their own terms.   With nearly 5 million people displaced, humanitarian aid is urgently needed, and CORE and Mastercard have combined resources to develop a flexible cash assistance program in the form of prepaid…

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Major investors come on board to tackle inequality through Growth Impact Fund

Stuart Mitchell

Bank of America and Access – the Foundation for Social Investment have come on board as major backers of the upcoming Growth Impact Fund, a potential £25M social investment fund being developed by UnLtd, Big Issue Invest and Shift. The potential fund, which will only be available to professional investors, aims to tackle inequality and promote racial justice by being built around the needs of entrepreneurs historically locked out of social investment, as highlighted by the recent Adebowale Commission on Social Investment. The potential fund will offer flexible and patient…

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