Month: May 2022

3BL Media Acquires RealWire, Expands ESG News Distribution in UK and Europe

Stuart Mitchell

3BL Media, Inc., the leading environmental, social and governance (ESG) content distribution and analytics platform for purpose-driven companies, announced today the acquisition of RealWire Limited, the online press release distribution service, expanding audience and reach in the United Kingdom and Europe. The acquisition is the eighth for 3BL Media since 2009. Terms were not disclosed. “Companies worldwide are committing themselves to ESG performance and transparency, and the combination of RealWire with 3BL Media will provide greater reach to stakeholders including online news outlets, journalists and investors,” said Dave Armon, CEO…

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Top CMOs and agency directors optimistic but call for stricter marketing regulations

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year. CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the COVID-19…

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Burns & Smiles and TBWA\Paris agency launch “The monster isn’t always the one we think.”

Stuart Mitchell

For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a “freak” that is being overwhelmed by all those eyes. And yet… The monster isn’t always the one we think. What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation ? Through a poster campaign deployed throughout France in mid-April and also…

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bp joins Global Centre for Maritime Decarbonisation

Stuart Mitchell

bp has joined the Global Centre for Maritime Decarbonisation (GCMD) as a strategic partner, which was marked by a partnership agreement ceremony in Singapore this morning. GCMD was set up to help drive decarbonization of the maritime industry and bp is pleased to be working with GCMD to help further this aim. GCMD is based in Singapore – one of the world’s busiest ports. It was set up as a non-profit organization in August last year to help the maritime industry meet or exceed the International Maritime Organization’s (IMO) GHG…

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Six Lion-winning charities to receive donations from the Cannes Lions Sustainable Development Goals Lions 

Stuart Mitchell

LIONS has announced that all funds generated from the 2020/2021 Sustainable Development Goals (SDG) Lions will be donated to the six charities who won an SDG last year. Each charity will receive an equal percentage of the €271,488 generated by the award, which last year received 736 entries.  Philip Thomas, Chairman, LIONS, said: “The SDG Lions were launched in partnership with the United Nations, with a clear goal of highlighting how creativity can address the significant challenges of communicating the importance of the Goals, and engaging the world with their…

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