Month: June 2022

The Big Issue launches new podcast to provide platform to marginalised voices

Stuart Mitchell

BetterPod, a new podcast from The Big Issue that gives young people from marginalised backgrounds a platform to tackle the biggest issues facing our world today, was recently launched.  Created by The Big Issue’s Future Generations team, the weekly interview show tells stories from the worlds of politics, culture, science, design and beyond. Every episode looks at ways we can act today for a better tomorrow.  The first edition of BetterPod features Wales’ Future Generations Commissioner, Sophie Howe, who reveals how a small country is making waves around the world…

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Charity campaign effectiveness lowest in five years

Stuart Mitchell

The Data & Marketing Association (DMA), in partnership with REaD Group, has launched new research analysing charity marketing campaign effectiveness: the Meaningful Marketing Measurement: Charity Sector Focus report. By drawing on data from over 135 charity campaigns, and beyond that over 1,000 cross-channel campaigns, the DMA’s Intelligent Marketing Databank provides insight into the effectiveness of charity marketing campaigns, as well as how marketers are measuring their effectiveness. A key finding is that charity campaign effectiveness has been declining over time, peaking at 3.4 effects per campaign in 2019 and dropping…

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Ben & Jerry’s Joins New Hiring Program for At-Risk Youth to Prevent Incarceration

Stuart Mitchell

Ben & Jerry’s have announced its participation in Unlock Potential, a ground breaking, intentional employment program for young people who are at greatest risk of incarceration. Through Unlock Potential, employers aim to use hiring to advance racial equity, recruit the next generation of corporate leaders, and help disrupt the poverty-to-prison pipeline.  “The importance of second-chance employment efforts cannot be overstated. But hiring individuals when they’re released from prison isn’t enough – we have to be taking steps to stop them ending up there in the first place,” said Matthew McCarthy,…

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ICAS becomes an ally of the Unstereotype Alliance

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) is delighted to join the Unstereotype Alliance as an ally to support its mission to eradicate harmful stereotypes in advertising ICAS is a global platform that promotes responsible advertising through effective advertising self-regulation. One of the core missions of the association is to promote best practice and work on common solutions to challenges that need to be addressed by the advertising industry and advertising standards bodies, or so called Self-Regulatory Organizations. Since ICAS was set up in 2016, the issue of responsible gender…

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The One Club Opens Call for Entries For Global Young Guns 20

Stuart Mitchell

The One Club for Creativity has opened the call for entries for Young Guns 20, celebrating international creative professionals age 30 or younger. Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives.  The program is open to creatives age 30 and under who have been working for at least two years, full-time or freelance.  Eligible entrants can submit a combination of professional and personal work in graphic design; advertising art direction and copywriting; architectural, environmental and interior design; industrial…

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