Month: June 2022

Manchester City FC, Xylem Extend Multi-Year Global Partnership to Tackle Water Challenges

Stuart Mitchell

Premier League Champions Manchester City have announced the renewal of its multi-year global partnership with water technology leader, Xylem. The renewed partnership includes the Manchester City men’s and women’s teams, and MLS Champions New York City FC and Mumbai City, who are part of City Football Group (CFG). Through the partnership to date, the clubs and Xylem have already reached more than 1 billion people through water awareness, education and volunteerism initiatives that advance their shared mission to create a more sustainable world. In this next phase, the partnership aims…

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New white paper to unveil building blocks of sustainable client/agency relationships

Stuart Mitchell

A comprehensive new IPA white paper is to reveal which characteristics create long-term, mutually sustainable client/agency relationships and how they combine to become greater than the sum of their parts. A traditionally complex subject the report takes a longer and broader view on achieving growth and enables agencies to get it right, right from the start. Authored by Only Dead Fish’s Neil Perkin and featuring interviews with some of the industry’s biggest names, the whitepaper will outline the fundamental, interdependent building blocks required for long-term growth. Unveiled at the flagship IPA…

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Positive Sustainability Impact Accelerates Across the EcoVadis Network

Stuart Mitchell

The second annual EcoVadis Network Impact Report, released recently, shows rapid acceleration in the “scaling up” of sustainability impacts, such as the increased use of reuse & recycle measures, increased implementation of equality programs, and more. Since 2016, several positive environmental and social actions have risen sharply and the total scope of score improvement has tripled across the EcoVadis network. The Impact Report outlines EcoVadis’ “Model for Impact” for how organizations can drive positive change through sustainable procurement and similar business relationships. It summarizes key actions and outcomes that are…

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IKEA takes a new leap towards 100 per cent circular mattresses

Stuart Mitchell

IKEA is leading an initiative where new mattresses are created from a collection of disposed mattresses, prolonging the life of already made products by increasing the use of post-consumer recycled polyols in foam. With this initiative, IKEA aims to reduce foam ending up in landfill, decrease pollution, and drive the industry agenda to develop foam solutions centred around recycled materials. The target for 2025 is a minimum of 20 per cent recycled and/or renewable content in the polyols used in foam production for IKEA mattresses. At IKEA we continue the…

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PRCA welcomes proposed lobbying ban for MPs

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Public Affairs Board has welcomed the Committee on Standards’ proposals to tighten lobbying rules for MPs. Under the new proposals, MPs can neither initiate nor participate in approaches to parliamentarians where they stand to gain commercially. The new proposals – which include a new Code of Conduct for MPs – feature an outright ban on MPs providing paid parliamentary advice, consultancy, or strategy services. The professional lobbying industry – represented by the Public Affairs Board – has long campaigned for such reforms to…

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