Month: June 2022

CAP – Live facial recognition: new technology, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Live facial recognition: new technology, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a 2021 Opinion, the Information Commissioner’s Office (ICO) looked at the data protection requirements surrounding the use of live facial recognition (LFR) for a number of purposes, including for advertising. Although the use of LFR is not commonplace in advertising, this…

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World Refill Day: Mayor of London taps into London’s ambition to ditch its 1 billion single-use plastic water bottle usage

Stuart Mitchell

The Mayor of London, Sadiq Khan, is ramping up his campaign with environmental charity and behaviour change experts, City to Sea, to tap into Londoners’ desire to quit their single-use plastic bottle use. Exclusive new research released by City to Sea for World Refill Day (16th June) shows both the level of consumption of single-use plastic water bottles in the capital, but also the desire of millions of Londoners to ditch single-use plastics. The survey found that Londoners reported purchasing over 1 billion single-use plastic water bottles a year; with 3 in…

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Cannes Lions Honours Malala Yousafzai with the 2022 LionHeart Award

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced that it will honour girls’ education activist and Nobel Peace Prize laureate, Malala Yousafzai, with the 2022 Cannes LionHeart; the award is given to a person who has harnessed their position to make a significant and positive difference to the world around us. Born in Pakistan, Malala’s life changed dramatically when the Taliban took control of the town where she lived and banned girls from attending school. After speaking out publicly on behalf of girls and their right to learn, she…

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EPiHC Hits 200 Signatories, Underscoring Global Commitment to Ethical Provision of Healthcare

Stuart Mitchell

Ethical Principles in Health Care (EPiHC), a global community of healthcare providers committed to building more transparent, resilient health systems, recentlyachieved a new milestone by welcoming its 200th signatory. Developed by the International Finance Corporation (IFC) in collaboration with the World Bank, EPiHC is a set of 10 concise, pragmatic and universally applicable values designed to be shared across the healthcare ecosystem, from front-line providers to top leadership. The principles, launched in 2019 with input from health experts, aim to help formalize values and shape the behavior of healthcare providers, improving…

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IOM and UNICEF sign new strategic collaboration framework

Stuart Mitchell

The International Organization for Migration (IOM) and UNICEF has signed a new Strategic Collaboration Framework solidifying the organizations’ united commitment towards protecting the rights of migrant children. In 2006, UNICEF and IOM signed a Memorandum of Understanding defining the main areas of cooperation between the two agencies in humanitarian settings. The well-established operational relationship responding to the pressing issues facing migrant children around the world has been further strengthened since that time. “Strengthening our relationship, UNICEF and IOM will continue to enhance the capacities of a large spectrum of actors,…

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