Month: June 2022

New dedicated YouTube channel for Ukrainian refugee children to launch this summer

Stuart Mitchell

A new non-profit YouTube channel created specifically for Ukrainian children displaced by the war will launch across the UK and Europe this summer. Featuring up to 200 hours of Ukrainian and British content, Sunflower TV has been designed to offer entertainment and respite for the children of Ukrainian refugees who have been forced to flee their homes. Nearly two thirds of Ukrainian children have been displaced as a result of the war. Launching on 1st July, initially with about 50 episodes, Sunflower TV will include a range of dubbed British…

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IPA agencies flex to flexible working arrangements

Stuart Mitchell

In a snapshot poll of 26 of the IPA’s highest-earning agencies, the IPA has learned that 100% are operating with flexible working arrangements, with almost two-thirds favouring a ‘two days a week in the office’ approach. The findings from the 26 agencies that were consulted by the IPA in April 2022 can be broadly split into four groups: those agencies who ask staff to be in the office two days a week; those in the office three days a week; those in 50% of the time; and those with a…

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Social investment fund announced to tackle inequality as wealth gap widens  

Stuart Mitchell

A new potential £25M social investment fund has been announced recently, offering flexible and patient capital for early-stage social businesses to grow their impact, ringfencing a minimum of 50% of funding for leaders from underrepresented backgrounds. Big Issue Invest, UnLtd and Shift have come together to announce the Growth Impact Fund, to level the social investment playing field.   This landmark fund is built in coalition with social investment experts, and is backed with funding from supporters including Bank of America and Access Foundation. Big Issue Invest, UnLtd and design agency…

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CAP – Substantiation 101

Stuart Mitchell

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

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Charity Bank launches Green Loan offers in response to climate crisis and in support of its updated Vision Statement

Stuart Mitchell

Charity Bank, the loans and savings bank for charities and social enterprises, published its revised vision statement with an increased emphasis on responding to climate change. The bank’s refreshed vision statement is for ‘a society that fosters vibrant communities and a healthy planet, enabling every individual to thrive.’ In support of their updated vision, Charity Bank also launched two green loan offers rewarding charities and social enterprises for using loan finance to buy or build an energy-efficient building or to improve the energy efficiency of their existing property. With the…

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