Month: June 2022

A.P. Moller Maersk to join SteelZero Initiative

Stuart Mitchell

To contribute with a clear demand signal and catalyse the transition to sustainable green steel, A.P. Moller – Maersk (Maersk) has decided to join Climate Group SteelZero, a global initiative which brings together leading organisations to accelerate the transition to a net zero steel industry, in partnership with Responsible Steel, the steel industry’s first global, multi-stakeholder standard and certification initiative. Steel is an integral part of our value chain. We use it in our ships, containers, terminals, and warehouses and therefore, it is a pivotal part of our decarbonisation efforts.…

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Unilever ‘warms up’ ice cream freezers to help tackle emissions

Stuart Mitchell

Unilever is launching two pilots to trial warmer ice cream freezer cabinets with an aim of reducing energy use and greenhouse gas emissions by approx. 20 – 30% per freezer, whilst ensuring the same ice cream quality and consumer experience. The two pilots, kicking off recently in Germany with a second pilot to follow in Indonesia next year, are the first step in exploring and understanding the product performance of our ice cream and the energy consumption of freezers at warmer -12°C temperatures, in real life conditions. With a current…

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CAP – Wait a minute, Mr Postman – Delivery charges in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Wait a minute, Mr Postman – Delivery charges in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel…

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90% of organizations consider that responsible leadership is strategic for their future

Stuart Mitchell

Promoting more responsible leadership, adapting to the COVID-19 context, and reputation and reputational risk management are the three main trends of companies globally in intangible management, according to the report ‘Top 15 Trends worldwide : a global perspective’, prepared by Corporate Excellence – Centre for Reputation Leadership in worldwide partnership with Global Alliance for Public Relations and Communications Management, which brings together more than 300,000 communication and PR managers throughout the world. For Ángel Alloza, CEO of Corporate Excellence – Center for Reputation Leadership, “reputation management and intangibles such as sustainability…

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Intel targets net-zero emissions by 2040

Stuart Mitchell

Intel Corporation has announced plans to further reduce its direct and indirect greenhouse gas emissions and develop more sustainable technology solutions. The company pledged to achieve net-zero greenhouse gas emissions in its global operations by 2040, to increase the energy efficiency and lower the carbon footprint of Intel products and platforms with specific goals, and to work with customers and industry partners to create solutions that lower the greenhouse gas footprint of the entire technology ecosystem. “The impact of climate change is an urgent global threat. Protecting our planet demands…

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