Day: 1 July 2022

CAP – Scaling things back – Dieting and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called:  Scaling things back – Dieting and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are various programmes available that are designed to help people lose weight, with numerous different methods seeking to achieve that goal, but often they boil down to the most conventional: reducing calorie intake so that the body uses more…

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“Missing Matoaka” tells the true story of Pocahontas from an Indigenous perspective

Stuart Mitchell

A powerful new project created by a team of Indigenous creators presents an alternative audio track to a film made about Pocahontas, correcting the stereotypes and historical inaccuracies that perpetuate a romance between an “Indian Princess” and a dashing European explorer. Instead, “Missing Matoaka” tells the much darker true story about one of the first documented missing and murdered First Nations woman. The project was developed for Indigenous arts and culture publication MUSKRAT Magazine by BBDO Canada. The Indigenous team of creators includes Anishinaabe and Haudenosaunee-Cree writers from Chippewas of…

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Cancer Research UK publishes gender and ethnicity pay gap reports

Stuart Mitchell

As part of Cancer Research UK’s ongoing commitment to improving the diversity of the organisation, the charity has published its gender pay gap and ethnicity pay gap reports. At Cancer Research UK we strongly believe that it is only by putting equality, diversity and inclusion at the heart of our charity, and setting ourselves ambitious targets, that we will become the best charity that we can be, a leader in diversity and inclusion, and make the greatest progress in our collective fight against cancer. – Michelle Mitchell, Cancer Research UK’s…

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Audit proposals not enough to clean-up scandal-ridden industry, campaigners say

Stuart Mitchell

The UK government’s audit reform proposals don’t go far enough to fix the scandal-ridden industry, not least because they fail to adequately cover fundamental issues like climate change and reform of underlying accounting principles, warned 9 campaign groups and experts including Greenpeace, ClientEarth, the Fair Tax Foundation and academics from Sheffield and City Universities. Professor Atul Shah, City University, said: “It’s been over 4 years since the Carillion scandal, but despite numerous reports and a parliamentary inquiry the government has set out watered down plans with no clear implementation date.…

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C-Capture awarded £1.7m in BEIS funding to demonstrate feasibility of next generation, low-cost carbon capture solutions in hard-to-decarbonise industries

Stuart Mitchell

C-Capture, developers of world-leading chemical processes for carbon dioxide removal, has secured £1.7m in funding from the BEIS £1 billion Net Zero Innovation Portfolio (NZIP). The funding is part of the £20 million Carbon Capture, Usage and Storage (CCUS) Innovation 2.0 programme aimed at accelerating the deployment of next-generation CCUS technology in the UK. Pioneering project ‘XLR8 CCS’ will prove that C-Capture’s next generation carbon capture solvent is compatible with harsh, real-world industrial emissions, which are major contributors to global carbon levels. World-first for the glass industry: the first time…

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