Day: 20 July 2022

Transport decarbonisation could provide multi-billion pound boost to local economies, says new report

Stuart Mitchell

Analysis published in a new report has shown that transport decarbonisation could result in a multi-billion pound boost to local economies across the country, but says action from the Government is needed. The Association for Renewable Energy and Clean Technology (REA) and Hitachi Energy’s report – ‘Decarbonising Transport: Enabling local energy solutions’ – is an analysis of the energy requirements to deliver Net Zero transport systems in local areas across the UK. The report uses Southampton and the Solent as a case study as it is one of few that…

Read More

DLA Piper launches global partnership with UNHCR 

Stuart Mitchell

DLA Piper announces a new partnership with the UN Refugee Agency (UNHCR) that will see the two organisations working collaboratively to develop innovative responses to the global refugee crisis, enhance refugee integration and advocate for impactful, systemic change. During the first three years, DLA Piper will provide pro bono support worth over $3.7m and contribute financially to the agency’s global programmes. The partnership has been developed in collaboration with UK for UNHCR, an organisation responsible for developing humanitarian partnerships with British corporations that support global relief efforts for refugees.   …

Read More

Leo Burnett Chicago and NY Times Magazine Top Global Creative Rankings 2022

Stuart Mitchell

Strong performances by Leo Burnett Chicago and The New York Times Magazine landed them in top spots in the Global Creative Rankings 2022, which incorporates results from both The One Show 2022 and ADC 101st Annual Awards announced last week. This benchmark creative ranking from The One Club for Creativity is determined by the cumulative point totals of eligible One Show Pencils, ADC Cubes, Merits, and Special Awards this year.  “Based on results of two of the world’s largest and most prestigious global awards programs, the Global Creative Rankings is…

Read More

TotalEnergies and Adani Join Forces to Create a World-Class Green Hydrogen Company

Stuart Mitchell

TotalEnergies has entered into an agreement with Adani Enterprises Limited (AEL) to acquire a 25% interest in Adani New Industries Limited (ANIL). ANIL will be the exclusive platform of AEL and TotalEnergies for the production and commercialization of green hydrogen in India. ANIL will target a production of one million metric tons of green hydrogen per year (Mtpa) by 2030, underpinned by around 30 gigawatts (GW) of new renewable power generation capacity, as its first milestone. In order to control green hydrogen production costs, ANIL will be integrated along the…

Read More

CAP – Depicting older people in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Depicting older people in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Communicating about ageing and older people in a positive way can help to tackle negative perceptions of ageing, and older people, but negative and offensive stereotypes about ageing and older people are still common. Using stereotypes about age in advertising may breach the CAP…

Read More