Month: July 2022

CAP – Shedding some light on “dark patterns” and advertising regulation

Stuart Mitchell

The ASA/CAP have released a post called: Shedding some light on “dark patterns” and advertising regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Dark patterns” are increasingly referenced by policy-makers and other concerned about consumer protection in the online sphere. But what are they? Are they an advertising regulation problem? And if so, what is the ASA doing to tackle them? Definition The…

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Poetic study on ‘atmospheres’ reveals how consumers respond differently to retail spaces and marketing tactics

Stuart Mitchell

Retailers must create ‘atmospheres’ that persuade consumers to spend time and money in their commercial spaces, but in doing so may make some customers feel welcome and others unwelcome – possibly even experiencing negative emotions such as shame, fear and disgust, a new study reveals. Researchers from the Universities of Birmingham and Edinburgh, and ESCP Business School, in London, theorize how individuals’ responses to ‘affective atmospheres’ depends on their personal circumstances, mood, time of visit and who they experience it with. The experts visited highly atmospheric neo-Pentecostal services and Afro-Brazilian…

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Vattenfall offshore wind farm will use recyclable wind turbine blades

Stuart Mitchell

The Hollandse Kust Zuid offshore wind farm in the Netherlands will use a new type of wind turbine blades that can be recycled. The blades are made with a new type of resin which makes it easier to reclaim the different blade components. Last year, Vattenfall set the target to recycle all wind turbine blades by 2030. Several initiatives have started in order to reach the target. Now Vattenfall has decided to introduce a new type of blade from Siemens Gamesa, called Recycableblades in Hollandse Kust Zuid. “The wind industry…

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FC Barcelona and UNHCR kick off partnership with new football jersey in support of refugee children

Stuart Mitchell

FC Barcelona and UNHCR, the UN Refugee Agency, kicked off their partnership today with the launch of a new football jersey and a pledge to support sports initiatives for refugee children on four continents. UNHCR’s logo is featured for the first time on the new FC Barcelona men’s and women’s first team jerseys. The jersey, part of FC Barcelona’s new kit for the 2022-23 season, serves as a message of solidarity with more than 100 million people who have been forced to flee their homes. The partnership will span over…

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CAP – Remit statement: ‘content marketing’ for gambling products online

Stuart Mitchell

The ASA/CAP have released a post called: Remit statement: ‘content marketing’ for gambling products online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Introduction Last year, we published an update to clarify, in broad terms, the ASA remit over marketing communications appearing on websites, apps and cross-border platforms (for example, social media and retail platforms).  It was well received, but it is accepted that…

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